Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting
clicks and start
counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting
clicks and start
counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

The Customer Growth Engine for the Physical World

You need to grow your brand. That means new customers, visits, and sales.
It’s time to refocus your marketing spend on real business results.
It’s time for a marketing platform optimized on what matters to you: Driving Growth

Let’s Get Started

Powering real business results for the world’s leading companies

9D MARKETING PLATFORM

Powering Real Business Results

CONNECT

who you know with
everyone you want to know

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DISCOVER

the behaviors & shopping
trends that drive growth

Insights

OPTIMIZE

marketing spend to
maximize customer growth

Measurement

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Devices

200M+

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Unique
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10B

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Location
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Measurement
Partners

THE 9D ENGINE

The Largest Real-Time Engine of Consumer Offline Behavior

LOCATION GRAPH

Map real-time
consumer offline
behavior

Built with Precision

HOUSEHOLD GRAPH

Connect consumer offline behavior to all your marketing

Unlocks Your Data

Machine Learning Fueled by Visit Patterns, Shopping Behaviors and Brand Preferences

Learn More

NinthDecimal is the only offline
behavior company verified by Comscore

Verified

Data accuracy

Visit methodology

Data hygiene

NinthDecimal is the only offline behavior company verified by Comscore

Verified

Data accuracy

Visit methodology

Data hygiene

Media Buzz

Press Release

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership

October 30, 2019

SAN FRANCISCO – October 30, 2019 – NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading […]

Press Release

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

July 24, 2019

SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has […]

Press Release

NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

July 11, 2019

SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of […]

Published Article

Embracing Outcome-Based Measurement For Growth

July 2, 2019

Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]

Press Release

NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

May 9, 2019

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, […]

Featured Article

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

February 11, 2019

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech […]

Press Release

comScore Validates NinthDecimal’s Location and Visit Metrics

October 9, 2018

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]

Featured Article

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

October 1, 2018

Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]

Press Release

Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner

October 1, 2018

NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]

Press Release

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

July 25, 2018

Branded Cities (BC) and NinthDecimal today announced a partnership [...]

Featured Article

Ad Targeting 2018 Report

July 23, 2018

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]

Featured Article

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

June 27, 2018

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]

Featured Article

NinthDecimal Launches Toolset to Identify True Growth Metrics

May 22, 2018

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the […]

Featured Article

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

May 22, 2018

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth […]

Press Release

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

May 22, 2018

NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]

Featured Article

O2O Measurement and Marketing 2018

May 16, 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]

Featured Article

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

March 30, 2018

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]

Press Release

NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

March 15, 2018

NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]

Published Article

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

February 22, 2018

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]

Featured Article

The Challenges of Mobile Measurement and Targeting

February 1, 2018

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented […]

Featured Article

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

January 29, 2018

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's […]

Featured Article

6 Self-Service Location Intelligence Solutions

January 9, 2018

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions […]

Featured Article

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

December 10, 2017

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it […]

Featured Article

NinthDecimal Launches Website-to-Store Attribution Solution

November 15, 2017

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping […]

Featured Article

Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

November 15, 2017

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, […]

Press Release

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

November 15, 2017

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced […]

Featured Article

Attribution and Measurement are Creating a Data Management Arms Race

September 7, 2017

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]

Featured Article

4 Location Data Myths That Hold Back Your Marketing Strategy

September 6, 2017

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming […]

Published Article

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

August 21, 2017

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing […]

Featured Article

Key Ways to Inspire Foodies to Action With Paid Social Creative

August 2, 2017

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food […]

Attending

Advertising Week NYC

September 23, 2019

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

Speaking

LSA Place Conference

October 15, 2019

The world of media and data are converging like never before. Company roles within the marketplace are blurring, and success […]

Attending

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”and start loving customer growth

It’s time to stop chasing viewsand start driving visits

It’s time to stop counting clicksand start counting actual customers

It’s time to stop relying on GRPs and start learning if your TV spend is actually working

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”and start loving customer growth

It’s time to stop chasing viewsand start driving visits

It’s time to stop counting clicksand start counting actual customers

It’s time to stop relying on GRPs and start learning if your TV spend is actually working

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”and start loving customer growth

It’s time to stop chasing viewsand start driving visits

It’s time to stop countingclicks and startcounting actual customers

It’s time to stop relying on GRPs and start learning if your TV spend is actually working

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”and start loving customer growth

It’s time to stop chasing viewsand start driving visits

It’s time to stop countingclicks and startcounting actual customers

It’s time to stop relying on GRPs and start learning if your TV spend is actually working

The Customer Growth Engine for the Physical World

You need to grow your brand. That means new customers, visits, and sales. It’s time to refocus your marketing spend on real business results. It’s time for a marketing platform optimized on what matters to you: Driving Growth

Powering real business results for the world’s leading companies

9D MARKETING PLATFORM

Powering Real Business Results

CONNECT

DISCOVER

OPTIMIZE

THE 9D ENGINE

The Largest Real-Time Engine of Consumer Offline Behavior

LOCATION GRAPH

Map real-timeconsumer offlinebehavior

Built with Precision

HOUSEHOLD GRAPH

Connect consumer offline behavior to all your marketing

Unlocks Your Data

Machine Learning Fueled by Visit Patterns, Shopping Behaviors and Brand Preferences

NinthDecimal is the only offlinebehavior company verified by Comscore

Verified

Data accuracy

Visit methodology

Data hygiene

NinthDecimal is the only offline behavior company verified by Comscore

Verified

Data accuracy

Visit methodology

Data hygiene

Follow Us

Industry Membership

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting
clicks and start
counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting
clicks and start
counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

You need to grow your brand. That means new customers, visits, and sales.
It’s time to refocus your marketing spend on real business results.
It’s time for a marketing platform optimized on what matters to you: Driving Growth

Map real-time
consumer offline
behavior

NinthDecimal is the only offline
behavior company verified by Comscore