Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

The Customer Growth Engine for the Physical World

You need to grow your brand. That means new customers, visits, and sales.
It’s time to refocus your marketing spend on real business results.
It’s time for a marketing platform optimized on what matters to you: Driving Growth

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trends that drive growth

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NinthDecimal is the only offline
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Data accuracy

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Data hygiene

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NinthDecimal is the only offline behavior company verified by Comscore

Verified

Data accuracy

Visit methodology

Data hygiene

Read More

Media Buzz

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has […]
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NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of […]
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Embracing Outcome-Based Measurement For Growth

Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]
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NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, […]
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IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech […]
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comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]
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Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]
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Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

Branded Cities (BC) and NinthDecimal today announced a partnership [...]
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Ad Targeting 2018 Report

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]
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Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]
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NinthDecimal Launches Toolset to Identify True Growth Metrics

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the […]
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NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth […]
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O2O Measurement and Marketing 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]
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What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]
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NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
Read more

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]
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The Challenges of Mobile Measurement and Targeting

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented […]
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Fast Food Ratings: ABC Is The Top Network For QSR Visitors

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's […]
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6 Self-Service Location Intelligence Solutions

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions […]
Read more

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it […]
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NinthDecimal Launches Website-to-Store Attribution Solution

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping […]
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Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, […]
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NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced […]
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Attribution and Measurement are Creating a Data Management Arms Race

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]
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4 Location Data Myths That Hold Back Your Marketing Strategy

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming […]
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Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing […]
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Key Ways to Inspire Foodies to Action With Paid Social Creative

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food […]
Read more

Facebook stock jumps after company beats on earnings and says it will spend less

Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue […]
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Upcoming Events

Advertising Week NYC

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]
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LSA Place Conference

The world of media and data are converging like never before. Company roles within the marketplace are blurring, and success […]
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AdTech OOH New York

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Resources

 

Bright Ideas Lookbook

television playbookLearn how top brands are using today’s data to solve omni-channel marketing challenges

View Lookbook

Television Playbook

television playbookHow to use TV-viewing data to inform TV ad planning, activation and measurement

View Playbook

Programmatic Playbook

programmatic playbookWhat is programmatic, how does it work and best practices for ad buying

View Playbook

Measurement Playbook

measurement playbookLearn how to measure advertising’s impact on real world behavior

View Playbook

Featured Webinar

featured webinar

This webinar debunks the most common “myths” in the industry

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Featured Video

cannes interview

ARF interviews David Staas, President of NinthDecimal

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