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To help everyone better understand and navigate the impact COVID-19 is having on consumers, our communities, and businesses, 9D is making research on rapidly changing visitation trends by industry available to all.

Learn More

To help everyone better understand and navigate the impact COVID-19 is having on consumers, our communities, and businesses, 9D is making research on rapidly changing visitation trends by industry available to all.

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting clicks
and start counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting
clicks and start
counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

Vanity
Metrics

It’s time to focus on growth

It’s time to ban vanity metrics

It’s time to stop liking “likes”
and start loving customer growth

It’s time to stop chasing views
and start driving visits

It’s time to stop counting
clicks and start
counting actual customers

It’s time to stop relying on GRPs
and start learning if your
TV spend is actually working

#BanVanityMetrics

The Customer Growth Engine for the Physical World

You need to grow your brand. That means new customers, visits, and sales.
It’s time to refocus your marketing spend on real business results.
It’s time for a marketing platform optimized on what matters to you: Driving Growth

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everyone you want to know

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the behaviors & shopping
trends that drive growth

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maximize customer growth

Measurement
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Devices

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THE 9D ENGINE

The Largest Real-Time Engine of Consumer Offline Behavior

LOCATION GRAPH

  • maps real-time consumer offline behavior

  • Map real-time
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Built with Precision

HOUSEHOLD GRAPH

  • connect consumer behavior to your marketing

  • Connect consumer offline behavior to all your marketing

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Machine Learning Fueled by Visit Patterns, Shopping Behaviors and Brand Preferences

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NinthDecimal is the only offline behavior company verified by Comscore

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Data accuracy

Visit methodology

Data hygiene

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NinthDecimal is the only offline behavior company verified by Comscore

Verified

Data accuracy

Visit methodology

Data hygiene

Read More

Media Buzz

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable

As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of […]
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,

Localogy Leaders: Podcast

Featuring Ninth Decimal President, David Staas Hosted by Senior Analyst, Michael Boland - June 23, 2020 Join Host Michael […]
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Brand Recovery Success Requires A New Marketing Framework

As the country went into quarantine more than two months ago, it created an unprecedented economic environment for every […]
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The OOH Renaissance Was Here – And Then There Was Coronavirus

NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will […]
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NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership

SAN FRANCISCO – October 30, 2019 –  NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading […]
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NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has […]
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NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of […]
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Embracing Outcome-Based Measurement For Growth

Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]
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NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, […]
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IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech […]
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comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]
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Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]
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Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

Branded Cities (BC) and NinthDecimal today announced a partnership [...]
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Ad Targeting 2018 Report

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]
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Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]
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NinthDecimal Launches Toolset to Identify True Growth Metrics

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the […]
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NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth […]
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O2O Measurement and Marketing 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]
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What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]
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NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
Read more

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]
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The Challenges of Mobile Measurement and Targeting

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented […]
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Fast Food Ratings: ABC Is The Top Network For QSR Visitors

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's […]
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6 Self-Service Location Intelligence Solutions

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions […]
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NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it […]
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NinthDecimal Launches Website-to-Store Attribution Solution

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping […]
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Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, […]
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NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced […]
Read more

Latest Blogs

Economic Mobility Index™: Answering the “Where” and “When” Should I Ramp Up My Marketing Spend

One of the biggest challenges marketers face right now is where and when to increase marketing spend as part of a recovery […]
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Honoring Local Heroes on The Frontlines

NinthDecimal launched the 9D For Local Heroes program to recognize the selfless, heroic efforts of medical and safety […]
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Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King? For QSRs, The Answer Is Yes.

We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries […]
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NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange

Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in […]
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Resources

 

Bright Ideas Lookbook

television playbookLearn how top brands are using today’s data to solve omni-channel marketing challenges

View Lookbook

Television Playbook

television playbookHow to use TV-viewing data to inform TV ad planning, activation and measurement

View Playbook

Programmatic Playbook

programmatic playbookWhat is programmatic, how does it work and best practices for ad buying

View Playbook

Measurement Playbook

measurement playbookLearn how to measure advertising’s impact on real world behavior

View Playbook

Featured Webinar

featured webinar

This webinar debunks the most common “myths” in the industry

Play Webinar

Featured Video

cannes interview

ARF interviews David Staas, President of NinthDecimal

Watch Video
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