Our Solutions

NinthDecimal has the most advanced audience targeting platform, unique measurement and analytics, and the only mobile distribution network delivering unmatched results

Audiences

True one-to-one audience targeting from the industry’s most precise audience intelligence platform

Measurement

Location Conversion Index® (LCI®) is the 1st and leading omni-channel offline attribution platform

Insights

Measure incremental lift with in store visits to understand conversions directly attributed to your campaign

Media Buzz

NinthDecimal Launches Toolset to Identify True Growth Metrics

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” […]

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth and customer acquisition.”

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

SAN FRANCISCO — May 22, 2018 — NinthDecimal, the leading omni-channel marketing platform powering real-world conversions for brands, today announced a major enhancement to its measurement platform with the addition of Visit Metrics.

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third […]

NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

SAN FRANCISCO — March 15, 2018 — NinthDecimal, the leading omni-channel marketing platform powering real-world conversions for brands, today announced more than 100 percent annual revenue growth across its marketing platform in 2017.

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper […]

The Challenges of Mobile Measurement and Targeting

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit […]

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi. The correlation between […]

6 Self-Service Location Intelligence Solutions

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions last year, the company joined a select […]

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it found that mobile generated a higher incremental […]

NinthDecimal Launches Website-to-Store Attribution Solution

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping behaviors, which have become critical […]

Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, and capitalize on, omnichannel behavior. […]

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced it has expanded its offline attribution […]

Attribution and Measurement are Creating a Data Management Arms Race

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated […]

4 Location Data Myths That Hold Back Your Marketing Strategy

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like […]

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing marketers to rethink the way they engage […]

Key Ways to Inspire Foodies to Action With Paid Social Creative

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets […]

Facebook stock jumps after company beats on earnings and says it will spend less

Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger […]

The Future of TV Metrics

How new KPIs are turning the industry upside down How we consume TV continues to fragment while the notion of TV has become more about the type and quality of content, […]

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. NinthDecimal has acquired MoLOGIQ, […]

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions

SAN FRANCISCO, CA - Jun 29, 2017 - NinthDecimal, the leading marketing platform powered by location data, today announced that it has acquired MoLOGIQ, Inc., […]

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing […]

NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers

SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study that directly links audience intelligence […]

NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions

SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it has appointed Manish Bhatia, one of the […]

NinthDecimal Introduces First Complete Cross-Device Native Ad Solution

SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the release of the first native ad solution […]

AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence

SAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location data, and AdColony, one of the largest […]

NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses

SAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it reached profitability in the fourth quarter […]

3 Ways Marketers Can Leverage Advertising’s Automation Revolution

The marketing automation revolution is growing beyond digital this year. Digital media introduced the game-changing programmatic model for ad-buying, in which […]

NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

SAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a comprehensive data integration agreement […]

How to Reap the Benefits of Increasing Automation in 2017

Everywhere you look, traditional advertising is making strides to embrace the programmatic model that digital media introduced, adopted widely and continues […]

Upcoming Events

Advertising Week 2018

Now in its 14th year, #AWNewYork is held in some of New York City’s most historic and iconic venues for a week of thoughtful conversations with leaders from the […]

AdExchanger Programmatic I/O New York

Join 1,500+ attendees at AdExchanger’s Programmatic I/O conference in New York — the original and world’s largest conference focused on programmatic media […]

Resources

Television Playbook

television playbookHow to use TV-viewing data to inform TV ad planning, activation and measurement

Programmatic Playbook

programmatic playbookWhat is programmatic, how does it work and best practices for ad buying

Measurement Playbook

measurement playbookLearn how to measure advertising’s impact on real world behavior

Featured Webinar

featured webinar

This webinar debunks the most common “myths” in the industry

Featured Video

cannes interview

ARF interviews David Staas, President of NinthDecimal

Latest Blogs


NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown

Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing its doors forever. When the announcement […]

NinthDecimal Joins the NAI Board of Directors

At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy guidelines in 2011 that are widely adopted […]

NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics

“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing questions for marketers today, especially […]

9Dialogues: Featuring Peter Gent

“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, […]

NinthDecimal Continues Its Momentum of Triple Digit Revenue Growth In 2017

Momentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion NinthDecimal team members bring to our customers […]

Three Ways to Think Omni-Channel This Year

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s […]

9Dialogues: Featuring Lauren Zukowski

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of "9Dialogues", we speak with […]

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

On average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and when? The results may surprise you! Combining […]

9Dialogues: Featuring Amy Caplan

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak […]

NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI®

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other […]

NinthDecimal Chimes In On 2018 Retail Trends

eMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s President, David Staas, chimes […]

NinthDecimal Takes Center Stage at Programmatic I/O

Last week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger in New York. For two full days, executives […]

3 Ways to Use CRM Data You’ve Likely Never Considered

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing […]

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with […]

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was […]

Elated at eXelate

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading […]

Webinar: How to Get the Most Out of Your CRM Data

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts […]

9Dialogues: Featuring Brian Kilmer

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak […]

NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row

We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, NinthDecimal is not only among the top […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how […]

Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have […]

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile […]

Announcing our Partnership with Affinity Solutions

We're excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers […]

Carat Makes The Grade at 9DU

School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and […]

9Dialogues: Featuring Ryan Kanterman

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak […]

NinthDecimal Infographic: DC Movers, The Data Behind the President's First 100 Days in Office

Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First 100 Days in Office Following the 100th […]

9Dialogues: Featuring Liam Beesley

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak […]

NinthDecimal and Tru Optik Form An Over-The-Top Partnership

We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television. […]

Media Innovator Joins NinthDecimal's Board of Directors

We're excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined […]

Samsung & Starcom Share Location Insights with MMA Audience

Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss the power of location data in today’s […]

“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference

Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan.  INFronts is […]

9Dialogues: Featuring Nick Salinas

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with […]

Bottoms Up to a High Video Completion Rate

It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion […]

Partnership With AdColony To Create Immediate Market Growth Opportunities

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest […]

Foot Traffic Verifies NFL Viewership Decline

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game --- a 0.5% decrease from the 111.9 million […]

NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017

On 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion focused on how the partnership succeeds […]

9Dialogues: Featuring Stephanie Vandenberg

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with […]

Register: Stages of a Digital Marketing Campaign Webinar

Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains […]

Swarovski Measures Ad Campaign Across Media Channels… And It Sparkles!

Valentine's Day and Swarovski campaign results are a perfect match! Read more to find out how NinthDecimal helped boost Swarovski's Mother's Day promotions. Cross-Channel […]

9Dialogues: Featuring Sable Mi

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with […]

IAB Honors Kevin Ching, NinthDecimal’s VP, Product

Congratulations to Kevin Ching, who’s being honored with an IAB 2017 Service Excellence Awards for his work on the Mobile Location Data Guide for Publishers. […]

An Intimate CES Gathering with NinthDecimal and comScore

On Thursday, 1/5/17, NinthDecimal hosted a soirée during CES at the beautiful SW Veranda at the Wynn Las Vegas, co-sponsored by partner comScore.

The Rising Growth of Programmatic & More Insights In Our 2016 Programmatic Review

According to eMarketer, more than 80 percent of display ads will be transacted programmatically by 2018. Higher-quality data, differentiated data inputs, and […]

NinthDecimal Gives Back: Volunteering at GLIDE

Yesterday, the San Francisco NinthDecimal team was overjoyed to volunteer for GLIDE, a well-known charity organization based in San Francisco. GLIDE’s mission […]

NinthDecimal & Trilia Share the Stage at BIA/Kelsey NEXT

On 12/6/16, Sable Mi (NinthDecimal, VP, Head of Research & Analytics) joined Jeffrey Cavallo (Trilia, Associate Director, Analytics) at BIA/Kelsey NEXT, […]

Live from Brand Innovators Summit, Life at the Intersection of Content & Commerce

On 12/1/16, Todd Adest (NinthDecimal, VP of Sales) moderated a panel of esteemed individuals at the Brand Innovators Summit in the New York Times building. Sitting […]

NinthDecimal Presents at iMedia Summit on How Physical World Data Can Help Buyers Understand the Consumer’s Journey

Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, Senior Partner Manager, Programmatic […]

#9DTreats

Happy Halloween from NinthDecimal and All of Our Clients & Partners!

9D University Rocked Carat's Mobile Day

It was back to school for those at the Carat Mobile Immersion Day. A special appearance was made by “Professor” Kevin Ching (VP of Product) who headed the 301 […]

NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar

Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on 6 common industry myths surrounding location […]

TiVo Research Used NinthDecimal Data for Q2 State of TV Report

TiVo Research released its quarterly Q2 State of TV Report, which tracks time-shifting using TiVo's Media TRAnalytics data set, which anonymously aggregates set-top […]

NinthDecimal and Nielsen Catalina Solutions Give a Reason to Love Hump Day

On Wednesday, 9/28/16, NinthDecimal hosted its 3rd annual AdWeek soirée at the Haven Rooftop at the Sanctuary Hotel, co-sponsored by partner Nielsen Catalina Solutions. […]

Busting the Myths of Location-Based Measurement

Offline Attribution in the World of Digital The ecommerce world has a host of data available for marketers to gauge success – CPM, Impressions, Engagement, Page […]

NinthDecimal University Makes the Grade at Kepler Group

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” Carin led the session and spoke about how […]

Learn About Offline Attribution in Our Brand New Measurement Playbook

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location data can help marketers measure advertising’s […]

ARF Interviews NinthDecimal President, David Staas in Sunny Cannes

David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation at the Cannes Lions International […]

Earning Its Third Major Industry Accolade of 2016 NinthDecimal Makes the Inc. 5000 List for the Second Consecutive Year

It’s with great pride that we announce, for the second consecutive year, NinthDecimal has earned a spot on Inc.’s 35th annual Inc. 5000 list, the most prestigious […]

Announcing our New Partnership with Qualia

We're thrilled to announce our partnership with Qualia Media, the leading SaaS-based cross-device marketing technology platform that targets audiences based on […]

Location Data the Key to Cross-Channel Attribution

As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution and measurement has increased. In a recent blog post, Vikrant Gandhi […]
,

Under the Hood Series: The Cleanliness of Context

This is the third article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn […]

Who Stands to Gain from the Sports Authority Closures?

Interested how mobile location data can accurately predict retail foot traffic? We analyzed the retailers that may benefit from Sports Authority’s demise. Learn […]

What Does #PokemonGO Mean for Location Data?

AdExchanger's Allison Schiff spoke with our president, David Staas, to discuss the impact of Pokémon Go on location data. “You, of course, need to make […]

Mobile Beyond the Screen: A Panel Discussion

“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. Almost all of the advertising […]

NinthDecimal Joins The Network Advertising Initiative

We're thrilled to announce NinthDecimal as the newest member of the Network Advertising Initiative (NAI). The NAI is a non-profit, self-regulatory organization devoted […]

Download Now: Full Sports Authority Insights

After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, 2016. In March, the company planned to […]
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Under the Hood Series: The Drift Zone

This is the second article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn […]

NinthDecimal listed as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report

Adding another notch on the wall of great things happening at NinthDecimal, we are proud to announce that NinthDecimal is one of five companies to be recognized […]
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Under the Hood Series: The Blue Dot Effect

Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will explore how the mobile location data ecosystem works, and what is required […]

Announcing AlwaysOn OnMedia Top 100 Winner!

NinthDecimal has been selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth Consecutive Year. Inclusion in the OnMedia 100 signifies leadership and […]

Amy Caplan, NinthDecimal's Vice President of Strategic Partnerships, Discusses Women in Tech & More

Amy Caplan of NinthDecimal, interviewed by Aruna Paramasivam of MediaMath, discusses being ahead of the curve on a range of topics; from partnerships pushing […]

Popular Audiences, Key Trends & Top Verticals in Mobile Programmatic Ad Buying

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. In fact, mobile budgets for programmatic grew exponentially […]

Programmatic Ad Buying Continues to Transform the Marketing Ecosystem as It Expands into Mobile Ad Campaigns

"The growing importance and availability of mobile audiences will make mobile programmatic buying a critical aspect of the marketing strategy for many brands." Interested […]

2016 Predictions: Attribution, Omnichannel Onboarding, Disruption of TV and Mobile Programmatic

In early March, Mike spoke with StreetFight about data and his 2016 predictions. Data will be the key to our industry evolution especially with attribution, […]

NinthDecimal & TiVo Research Announce New TV Measurement Solution Showing the Impact of Your TV Ad Spend on Consumer Real-World Behavior

Our new partnership with TiVo Research will transform the TV advertising market with new conversion metrics that identify how TV advertising affects consumer behavior […]

NinthDecimal & TiVo Host Rooftop Cocktails at AdWeek NYC

On the evening of Sept. 30th with Ad Week NY in full swing, NinthDecimal & TiVo co-hosted a vibrant cocktail party on the rooftop of the Roosevelt Hotel’s […]

Celebrating 75! Our Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns

It’s an exciting day at NinthDecimal as we get to share another significant milestone. In March we announced our measurement partnership with ZenithOptimedia, […]

NinthDecimal Reaches 97 LCI® Measurement Partners!

Only a few months after launching our LCI® Verified Partner Program, we’re excited to announce that 97 of the industry’s top media publishers & ad networks […]

Introducing our New LCI® Verified Partner Program

We’re thrilled to have launched our LCI® Verified Partner Program this week! Our new partner program, which leverages our offline attribution platform, Location […]

NinthDecimal Works with IAB on New Location Data Primer to Help Marketers Better Measure Campaign Effectiveness

As mobile advertising continues to grow, so does marketer interest in refined measurement solutions which can help them better understand and optimize their  mobile […]

New Report Shows Mobile’s Increasing Role in the CPG Path-to-Purchase

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices. 68 […]

Who Won Black Friday?

Over Thanksgiving and BlackFriday, we leveraged our mobile audience intelligence location data to uncover new findings on consumer behavior and shopping preferences. […]

How SMB’s Can Unlock the Power of Mobile to Drive Leads

Today’s consumer is undoubtedly mobile first. We’re constantly on our mobile phones wherever we go, whether it be working out, picking up the kids, attending […]

How Should You, and Your Client, Really Be Measuring Success in Mobile?

It's no secret that ROI and Success Metrics are a "work in progress" in the mobile space. At NinthDecimal, we believe measurement is the biggest hesitation clients […]

What’s Been Holding Programmatic Mobile Audiences Back?

Due to the lack of 1:1 audience targeting on mobile, programmatic adaptation has been slow. Its sophisticated display ad tech players that have primarily owned audience […]

Location in Mobile Advertising: Insights from IAB's Austin Roadshow

This week I had the opportunity to participate in the IAB's Austin Mobile Marketing Location Roadshow where I presented a Microsoft Stores case study and participated […]

We're Excited to Announce that JiWire is Now NinthDecimal!

Consumers are now "mobile first" when it comes to digital content, presenting marketers with tremendous new opportunities to engage their audience and build deeper […]

Data Driven Creativity

Last week, iMedia hosted a three-day conference to help media agency professionals gain a better understanding of the data-driven marketing world in which we live […]

JiWire Supports Recent DAA Release of Specs for AdChoices in Mobile

This week, the Digital Advertising Alliance (DAA) released it's first version of the DAA Ad Market Guidelines for Mobile, a good follow up to the Self Regulatory […]

JiWire Celebrates Banner Year in 2013

Today, we are proud to announce our major accomplishments of 2013 (see here for the press release) most notably that JiWire was profitable in the fourth quarter […]

Mobile Significantly Influences Consumers’ QSR & Casual Dining Decisions

Today we reveal the key findings from our Q4 Mobile Audience Insights Report, which focused on the QSR and casual dining vertical and how mobile influences consumers’ […]

Mobile Marketing Predictions 2014

As we see the fast-evolving industry of mobile marketing technology continue to progress, we can’t wait to see what other trends will emerge. Considering the sudden […]

Mobile ROI Measurement Gets Real

Join us at the Mobile Media Summit San Francisco next Tues. Jan 21st. David Staas, JiWire’s president, is participating on the “Mobile ROI Measurement Gets Real” […]

Grocery Shopping Goes Digital! Consumers Use their Mobile Devices Throughout the Path to Purchase

When it comes to grocery shopping, Thanksgiving week is perhaps one of the busiest of the year for grocery stores and consumers alike. For our just-released Q3 Mobile […]

Closing the Loop: Accurate Mobile Attribution

Michael Boland's latest article on mobile attribution traces the evolution of mobile advertising as it ties into real-world foot traffic and purchase behavior. Because […]

Accurate Mobile ROI Measurement: An Advertiser's Best Friend

The industry's abuzz with talk of all the latest ways to measure the success of your mobile ad campaign. All the main players have some sort of ROI "solution", but […]

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

Read More
Read More

Network Advertising Initiative Board of Directors

First Location Data Company to Join the

becomes the

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

Read More

NinthDecimal Launches Industry’s First Website-To-Store Attribution Solution

NinthDecimal Audience Intelligence

Fuels RaceTrac's 'Drive-to-Store' Campaign to

Reach New and Existing Customers

Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

Measure your mobile
ROI down to the
point of purchase

Uncover insights to
understand your consumers’
new path-to-purchase

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

Read More

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

Read More

NinthDecimal Launches Industry’s First Website-To-Store Attribution Solution

NinthDecimal
Audience
Intelligence

Fuels RaceTrac's
'Drive-to-Store'
Campaign to

Reach New &
Existing
Customers

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Engage the most precise audiences built from the signals that matter

Purchases

Locations

Content

CRM Data

Measure your mobile ROI down to the point of purchase

Uncover insights to understand your consumers’ new path-to-purchase

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