The Marketing Platform Powered by Location Data
Audiences
True one-to-one audience targeting from the industry’s most precise audience intelligence platform
Our Solutions
NinthDecimal has the most advanced audience targeting platform, unique measurement and analytics, and the only mobile distribution network delivering unmatched results
Measurement
Location Conversion Index™ (LCI™) is the 1st and leading omni-channel offline attribution platform
Insights
Measure incremental lift with in store visits to understand conversions directly attributed to your campaign
Media Buzz
Facebook stock jumps after company beats on earnings and says it will spend less
Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video […]
The Future of TV Metrics
How new KPIs are turning the industry upside down
How we consume TV continues to fragment […]
NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of […]
NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions
Formation of NinthDecimal Labs to Unlock Market Opportunities for Customers and Partners
SAN […]
Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution
Partnership Empowers Retailers to Create a Link Between Store Visits and Actual Purchases […]
NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers
Location Conversion Index™ Reveals 47 Percent Incremental Increase in Visitors
SAN FRANCISCO […]
NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions
Former Nielsen and comScore Executive to Help Build Upon Accelerated Growth
SAN FRANCISCO […]
NinthDecimal Introduces First Complete Cross-Device Native Ad Solution
Combining Native Advertising with Custom Audiences and Offline Attribution Drives Consumer […]
AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence
Marketers Can Combine the Power of TV-Like Mobile Video and Industry-Leading Location Targeting […]
NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses
Demand for Omni-Channel Marketing Solutions Fuels More Than 70 Percent Customer Growth in […]
3 Ways Marketers Can Leverage Advertising’s Automation Revolution
The marketing automation revolution is growing beyond digital this year.
Digital media […]
NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data
Data Partnership Delivers One-to-One Precision Targeting and Measurement at Scale With No […]
How to Reap the Benefits of Increasing Automation in 2017
Everywhere you look, traditional advertising is making strides to embrace the programmatic […]
How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players
Today’s consumers live in an omni-channel world; they expect a seamless experience across […]
Why People-Based Marketing Platforms Will Begin to Dominate in 2017
This past year laid the foundation for major transitions across the marketing landscape. […]
Brick-and-Mortar Retailers Can Take Back The Holiday Momentum
With the holiday shopping season already in full swing, the all-important question is once […]
Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence
Hill Holliday Media Agency Adopts Leading Offline Attribution Solution to Track Physical-World […]
How Pokemon Go Reveals New Location Data Opportunities for Businesses
The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising […]
Qualia and NinthDecimal Partner to Deliver Location Based Cross-Device Data Solutions at Scale
Partnership Delivers Powerful Combination of Location, Intent Signals and Cross-Device Attribution […]
NinthDecimal Study Predicts Which Stores Will Benefit Most From Sports Authority Closing
Study Also Reveals 39 Percent Decrease in Consumer Foot Traffic at Sports Authority in the […]
NinthDecimal’s New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape
Rigorous Vetting Protocol Finds NinthDecimal Business, Data and Technology Practices Meet […]
NinthDecimal Achieves 190 Percent Annual Growth Fueled by Increasing Customer Demand
New York Expansion and Key Executive Hires from 4INFO, Xaxis, and Yahoo Support Growing Market […]
NinthDecimal Is Named a “Cool Vendor” by Gartner
Vendors Selected for the “Cool Vendor” Report Are Innovative, Impactful and Intriguing
SAN […]
NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth Consecutive Year
The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities […]
NinthDecimal’s Industry-Leading LCI™ Offline Attribution Platform Accelerates Growth With 155 LCI™ Verified Partners and New Cross-Device Measurement Benchmarks
Largest Measured Audience for In-Store Attribution Solves Marketers’ Challenge of Measuring […]
New Report From NinthDecimal Reveals Mobile Programmatic Ad Buys Quadrupled in 2015
Infographic Data Uncovers the Rise of CPG Brands to Become Number One Programmatic Buyer, […]
Why Mobile Programmatic Will Become An Advertising Necessity
Programmatic ad buying continues to transform the marketing ecosystem as it expands into […]
How Data Is Poised to Significantly Transform Local Marketing
Data is at the front and center of our industry conversations, and this is the year where […]
NinthDecimal Ranked No. 210 on Inc. 500 List of Fastest-Growing Private U.S. Companies
The Leading Mobile Audience Intelligence Company Is Recognized for Its 2,028 Percent Growth […]
NinthDecimal Transforms TV Advertising Market with the Introduction of a New Closed-Loop TV Planning and Measurement Solution
LCI™ TV Provides Marketers With New Conversion Metrics That Identify How TV Advertising […]
Upcoming Events
MMA CEO & CMO Summit
NinthDecimal is sponsoring this year's CEO & CMO Summit in Napa.
2017 MMA CEO & […]
MMA Mobile Marketing Leadership Forum
Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business […]
LSA Place Conference
NinthDecimal is sponsoring the 2017 Place Conference.
LSA Place Conference
The ascendancy […]
AdExchanger Programmatic I/O
NinthDecimal is thrilled to be sponsoring AdExchanger Programmatic I/O. Join us on Wednesday, […]
Resources
Television Playbook
How to use TV-viewing data to inform TV ad planning, activation and measurement
Programmatic Playbook
What is programmatic, how does it work and best practices for ad buying
Measurement Playbook
Learn how to measure advertising’s impact on real world behavior
Latest Blogs
NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row
We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible […]
‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, […]
Webinar Round-Up: Full-Funnel Attribution Success & Future of Television
Everything you missed, on-demand.
OTT Marketing Cloud with Tru Optik
You know NinthDecimal […]
NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign
As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than […]
Announcing our Partnership with Affinity Solutions
We're excited to announce our partnership with Affinity Solutions, a leading provider […]
Carat Makes The Grade at 9DU
School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion […]
9Dialogues: Featuring Ryan Kanterman
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People […]
NinthDecimal Infographic: DC Movers, The Data Behind the President's First 100 Days in Office
Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents […]
9Dialogues: Featuring Liam Beesley
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People […]
NinthDecimal and Tru Optik Form An Over-The-Top Partnership
We’re excited to announce a new partnership with Tru Optik, the only audience measurement […]
Media Innovator Joins NinthDecimal's Board of Directors
We're excited to officially announce that Manish Bhatia, former comScore executive and […]
Samsung & Starcom Share Location Insights with MMA Audience
Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s […]
“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference
Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, […]
9Dialogues: Featuring Nick Salinas
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind […]
Bottoms Up to a High Video Completion Rate
It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that […]
Partnership With AdColony To Create Immediate Market Growth Opportunities
We’re always hard at work striking partnerships with the industry’s best. This week […]
Foot Traffic Verifies NFL Viewership Decline
Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans […]
NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017
On 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, […]
9Dialogues: Featuring Stephanie Vandenberg
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind […]
Register: Stages of a Digital Marketing Campaign Webinar
Putting together a successful digital proximity marketing campaign requires careful planning […]
Swarovski Measures Ad Campaign Across Media Channels… And It Sparkles!
Valentine's Day and Swarovski campaign results are a perfect match! Read more to find out […]
9Dialogues: Featuring Sable Mi
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind […]
IAB Honors Kevin Ching, NinthDecimal’s VP, Product
Congratulations to Kevin Ching, who’s being honored with an IAB 2017 Service Excellence […]
An Intimate CES Gathering with NinthDecimal and comScore
On Thursday, 1/5/17, NinthDecimal hosted a soirée during CES at the beautiful SW Veranda at the Wynn Las Vegas, co-sponsored by partner comScore.
The Rising Growth of Programmatic & More Insights In Our 2016 Programmatic Review
According to eMarketer, more than 80 percent of display ads will be transacted programmatically […]
NinthDecimal Gives Back: Volunteering at GLIDE
Yesterday, the San Francisco NinthDecimal team was overjoyed to volunteer for GLIDE, […]
NinthDecimal & Trilia Share the Stage at BIA/Kelsey NEXT
On 12/6/16, Sable Mi (NinthDecimal, VP, Head of Research & Analytics) joined Jeffrey […]
Live from Brand Innovators Summit, Life at the Intersection of Content & Commerce
On 12/1/16, Todd Adest (NinthDecimal, VP of Sales) moderated a panel of esteemed individuals […]
NinthDecimal Presents at iMedia Summit on How Physical World Data Can Help Buyers Understand the Consumer’s Journey
Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” […]
9D University Rocked Carat's Mobile Day
It was back to school for those at the Carat Mobile Immersion Day. A special appearance was […]
NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar
Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week […]
TiVo Research Used NinthDecimal Data for Q2 State of TV Report
TiVo Research released its quarterly Q2 State of TV Report, which tracks time-shifting using […]
NinthDecimal and Nielsen Catalina Solutions Give a Reason to Love Hump Day
On Wednesday, 9/28/16, NinthDecimal hosted its 3rd annual AdWeek soirée at the Haven Rooftop […]
Busting the Myths of Location-Based Measurement
Offline Attribution in the World of Digital
The ecommerce world has a host of data available […]
NinthDecimal University Makes the Grade at Kepler Group
On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at […]
Learn About Offline Attribution in Our Brand New Measurement Playbook
NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate […]
ARF Interviews NinthDecimal President, David Staas in Sunny Cannes
David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, […]
Earning Its Third Major Industry Accolade of 2016 NinthDecimal Makes the Inc. 5000 List for the Second Consecutive Year
It’s with great pride that we announce, for the second consecutive year, NinthDecimal […]
Announcing our New Partnership with Qualia
We're thrilled to announce our partnership with Qualia Media, the leading SaaS-based cross-device […]
Location Data the Key to Cross-Channel Attribution
As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution […]
Under the Hood Series: The Cleanliness of Context
This is the third article in our ongoing series “Under the Hood”, where we explore how […]
Who Stands to Gain from the Sports Authority Closures?
Interested how mobile location data can accurately predict retail foot traffic? We analyzed […]
What Does #PokemonGO Mean for Location Data?
AdExchanger's Allison Schiff spoke with our president, David Staas, to discuss the […]
Mobile Beyond the Screen: A Panel Discussion
“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head […]
NinthDecimal Joins The Network Advertising Initiative
We're thrilled to announce NinthDecimal as the newest member of the Network Advertising Initiative […]
Download Now: Full Sports Authority Insights
After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering […]
Under the Hood Series: The Drift Zone
This is the second article in our ongoing series “Under the Hood”, where we explore how […]
NinthDecimal listed as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report
Adding another notch on the wall of great things happening at NinthDecimal, we are proud […]
Under the Hood Series: The Blue Dot Effect
Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will […]
Announcing AlwaysOn OnMedia Top 100 Winner!
NinthDecimal has been selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth […]
Amy Caplan, NinthDecimal's Vice President of Strategic Partnerships, Discusses Women in Tech & More
Amy Caplan of NinthDecimal, interviewed by Aruna Paramasivam of MediaMath, discusses […]
Popular Audiences, Key Trends & Top Verticals in Mobile Programmatic Ad Buying
Programmatic ad buying continues to transform the marketing ecosystem as it expands into […]
Programmatic Ad Buying Continues to Transform the Marketing Ecosystem as It Expands into Mobile Ad Campaigns
"The growing importance and availability of mobile audiences will make mobile programmatic […]
2016 Predictions: Attribution, Omnichannel Onboarding, Disruption of TV and Mobile Programmatic
In early March, Mike spoke with StreetFight about data and his 2016 predictions. Data […]
NinthDecimal & TiVo Research Announce New TV Measurement Solution Showing the Impact of Your TV Ad Spend on Consumer Real-World Behavior
Our new partnership with TiVo Research will transform the TV advertising market with new […]
NinthDecimal & TiVo Host Rooftop Cocktails at AdWeek NYC
On the evening of Sept. 30th with Ad Week NY in full swing, NinthDecimal & TiVo co-hosted […]
Celebrating 75! Our Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns
It’s an exciting day at NinthDecimal as we get to share another significant milestone. […]
NinthDecimal Reaches 97 LCI™ Measurement Partners!
Only a few months after launching our LCI™ Verified Partner Program, we’re excited […]
Introducing our New LCI™ Verified Partner Program
We’re thrilled to have launched our LCI™ Verified Partner Program this week! Our new […]
NinthDecimal Works with IAB on New Location Data Primer to Help Marketers Better Measure Campaign Effectiveness
As mobile advertising continues to grow, so does marketer interest in refined measurement […]
New Report Shows Mobile’s Increasing Role in the CPG Path-to-Purchase
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities […]
Who Won Black Friday?
Over Thanksgiving and BlackFriday, we leveraged our mobile audience intelligence location […]
How SMB’s Can Unlock the Power of Mobile to Drive Leads
Today’s consumer is undoubtedly mobile first. We’re constantly on our mobile phones wherever […]
How Should You, and Your Client, Really Be Measuring Success in Mobile?
It's no secret that ROI and Success Metrics are a "work in progress" in the mobile space. […]
What’s Been Holding Programmatic Mobile Audiences Back?
Due to the lack of 1:1 audience targeting on mobile, programmatic adaptation has been slow. […]
Location in Mobile Advertising: Insights from IAB's Austin Roadshow
This week I had the opportunity to participate in the IAB's Austin Mobile Marketing Location […]
We're Excited to Announce that JiWire is Now NinthDecimal!
Consumers are now "mobile first" when it comes to digital content, presenting marketers with […]
Data Driven Creativity
Last week, iMedia hosted a three-day conference to help media agency professionals gain a […]
JiWire Supports Recent DAA Release of Specs for AdChoices in Mobile
This week, the Digital Advertising Alliance (DAA) released it's first version of the DAA […]
JiWire Celebrates Banner Year in 2013
Today, we are proud to announce our major accomplishments of 2013 (see here for the press […]
Mobile Significantly Influences Consumers’ QSR & Casual Dining Decisions
Today we reveal the key findings from our Q4 Mobile Audience Insights Report, which focused […]
Mobile Marketing Predictions 2014
As we see the fast-evolving industry of mobile marketing technology continue to progress, […]
Mobile ROI Measurement Gets Real
Join us at the Mobile Media Summit San Francisco next Tues. Jan 21st. David Staas, JiWire’s […]
Grocery Shopping Goes Digital! Consumers Use their Mobile Devices Throughout the Path to Purchase
When it comes to grocery shopping, Thanksgiving week is perhaps one of the busiest of the […]
Closing the Loop: Accurate Mobile Attribution
Michael Boland's latest article on mobile attribution traces the evolution of mobile advertising […]
Accurate Mobile ROI Measurement: An Advertiser's Best Friend
The industry's abuzz with talk of all the latest ways to measure the success of your mobile […]
NinthDecimal Acquires moLOGIQ
& Forms NinthDecimal Labs
Unlocking Market Opportunities for Customers and Partners
+
Foot Traffic + Purchase Data = New & Actionable Insights
Full-Funnel Attribution Success: More Than Just ROI
RECORDED: June 22, 2017
The Future of Television
Exploring the next wave of TV advertising and engagement
RECORDED: June 15, 2017
NinthDecimal Audience Intelligence
Fuels RaceTrac's 'Drive-to-Store' Campaign to
Reach New and Existing Customers
NinthDecimal Introduces First Complete Cross-Device Native Ad Solution
Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives
Engage the most precise
audiences built from the
signals that matter
Purchases
Locations
Content
CRM Data
Measure your mobile
ROI down to the
point of purchase
Uncover insights to
understand your consumers’
new path-to-purchase
+
NinthDecimal Acquires moLOGIQ & Forms NinthDecimal Labs
Unlocking Market Opportunities for Customers and Partners
Foot Traffic + Purchase Data = New & Actionable Insights
Full-Funnel Attribution Success: More Than Just ROI
RECORDED: June 22, 2017
The Future of Television
Exploring the next wave of TV advertising and engagement
RECORDED: June 15, 2017
NinthDecimal
Audience
Intelligence
Fuels RaceTrac's
'Drive-to-Store'
Campaign to
Reach New &
Existing
Customers
NinthDecimal Introduces First Complete Cross-Device Native Ad Solution
Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives
Engage the most precise audiences built from the signals that matter
Purchases
Locations
Content
CRM Data
Measure your mobile ROI down to the point of purchase
Uncover insights to understand your consumers’ new path-to-purchase
What is NinthDecimal?
NinthDecimal is the leading
mobile audience intelligence
platform building the
most comprehensive
understanding of people
by connecting their
digital & physical lives.
mobile audience intelligence
platform building the
most comprehensive
understanding of people
by connecting their
digital & physical lives.
Marketers
LCI™ Measurement
Partners
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