Who Won Black Friday?

Over Thanksgiving and BlackFriday, we leveraged our mobile audience intelligence location data to uncover new findings on consumer behavior and shopping preferences. Our Black Friday Trends infographic report reveals a sea change in holiday shopper behavior, as retailers’ decisions to open earlier on Thanksgiving Day significantly impacted store visits on Black Friday – the biggest shopping day of the year.

Our infographic details important new trends in holiday shoppers’ foot traffic this year, including:

  • Thanksgiving ate into black Friday sales: With most stores open from 6 p.m. to midnight on Thanksgiving, retailers saw an 87 percent increase in shoppers per hour compared to an average Thursday in Q4. On Black Friday, there were just as many shoppers in stores as the day before, but they were spread out across a full shopping day.
  • Big box, department stores and electronics retailers win big: Walmart won the race for the biggest increase in foot traffic among big box retailers on Black Friday, whereas key electronics retailers such as Best Buy, Microsoft, Apple and Kohl’s department store won over Black Friday shoppers.
  • Black Friday door busters kept shopping levels steady. Most shoppers showed up when doors opened at 6 a.m., and 7 a.m. was the magic hour with in-store shopping in full swing by 9 a.m. as a high concentration of shoppers went to stores to capture early deals.

For more detailed information and statistics on 2014 Black Friday shopping trends, check out NinthDecimal’s infographic report at http://www.ninthdecimal.com/2014-black-friday-shopping-trends.