What Does #PokemonGO Mean for Location Data?

PokemonGo

Photo Credit: AdExchanger.com

AdExchanger’s Allison Schiff spoke with our president, David Staas, to discuss the impact of Pokémon Go on location data.

“You, of course, need to make sure people are clear on what they’re signing up for and what kind of information they’re sharing,” Staas said. “But to me, this is the next step in the evolution of the digital and physical worlds coming together – and consumers are loving when that combination happens.”

Read the full article here.