Consumers are now “mobile first” when it comes to digital content, presenting marketers with tremendous new opportunities to engage their audience and build deeper insights about their customers.
NinthDecimal delivers these opportunities by building the most comprehensive understanding of people by connecting their digital and physical lives. As the leading mobile audience intelligence company, we empower marketers with a deep understanding of the “new” consumer throughout their daily lives and across their path to purchase. By leveraging our proprietary technology and robust data from over 1B devices to create custom audience segments at scale, we enable our clients to achieve the best mobile advertising campaign performance and ROI.
Read about how the market is embracing our rebrand:
- MediaPost: JiWire Rebrands As NinthDecimal, Partners With TubeMogul To Support Mobile Video
- ADOTAS: JiWire Rebrands As NinthDecimal, Partners With TubeMogul On Audience Targeted Mobile Video Solution
- Street Fight: JiWire Rebrands as NinthDecimal to Focus on Data Business
- AdExchanger: JiWire Becomes NinthDecimal, Paves Programmatic Paths With WiFi Data
NinthDecimal reflects our company’s vision and evolution, as well as our precision – both in our data and our approach to building audiences. It’s also a fun nod to our location roots, as nine decimals is the last point at which location data still has meaning. We continue to push the envelope on what is possible so we can provide marketers with the most precise mobile audience intelligence.