‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

The Tech Blog Writer Podcast

The Tech Blog Writer Podcast

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. Hughes and Staas also discuss the impact the moLOGIQ acquisition will have on NinthDecimal’s business and what lies ahead for the MarTech industry.

“Big take away for me – although we are talking about location data – it’s really about connecting people rather than places.”
– Neil Hughes