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Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

Everything you missed, on-demand.

OTT Marketing Cloud with Tru Optik

You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today!

You’ll learn:
• The value of using location data to identify your best customers
• About powerful audience segments informed by physical world behavior
• Why – and how – location-based audiences are activated across the TV landscape
• How leading marketers are measuring success

View the webinar slides here.

Adweek Webinar Series: Full-Funnel Attribution Success: More Than Just ROI with Affinity Solutions

Retail marketers tend to mistake attribution for a one-trick pony—a post-campaign “proof of ROI.” But attribution can be so much more. By applying attribution methods across the full customer lifecycle, you can uncover how your media affects customer perception and behavior across their entire path-to-purchase: from impression to store visit to purchase.

Join attribution experts from NinthDecimal and Affinity Solutions as they share how insights from a full-funnel attribution solution can drastically change your marketing decisions. You’ll find out:

A methodology for unlocking full-funnel attribution
What you can learn about customer behavior
How brands are using this kind of data to impact their marketing

Listen on-demand here.

Brand Innovators Webinar Series: The Future of Television with Viacom Vantage

Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT…but what does it all mean to advertisers?

You now have more opportunities for using data in TV across planning, targeting, attribution, and ultimately reaching the best audiences. Join us for a lively panel discussion with Gabe Bevilacqua, Senior Vice President of Product Management at Viacom Vantage, and Kevin Ching, Vice President of Data at NinthDecimal, as they explore consumers’ shifting viewing habits, new tools, and untapped opportunities for marketers to apply the data of digital to the scale and emotion of television.

Listen on-demand here.

Announcing our Partnership with Affinity Solutions

Affinity Solutions Announcement

Affinity Solutions Announcement

We’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here.

To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts from NinthDecimal and Affinity Solutions as we share how insights from a full-funnel attribution solution can drastically change your marketing decisions. You’ll find out:

  • A methodology for unlocking full-funnel attribution
  • What you can learn about customer behavior
  • How brands are using this kind of data to impact their marketing

Register here.

Register: Stages of a Digital Marketing Campaign Webinar

Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains of data to assess campaign results, the success or failure of a campaign is predicated on many factors.

Proximity Marketing Webinar, February 28, 1PM EST

Please join NinthDecimal, ShopAdvisor, and Mobee on Tuesday, February 28th at 1pm (EST) for an informative webinar on the stages of a digital proximity marketing campaign and how elements such as product inventory metrics, foot traffic attribution, and crowdsourcing data can upgrade you to the pilot’s seat and help your campaigns soar.

The webinar will cover:

  • The three phases of campaign from pre-campaign targeting, to inflight execution, to post-campaign analytics
  • Ways to integrate multiple solutions and platforms into your campaigns
  • Examples of how to plan, execute, and measure results so that you can be better prepared for future campaigns
  • Best practices for tackling variables and criteria before a campaign takes off

Reserve your spot here!

NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar

mythbusters

Measurement Mythbusters

Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on 6 common industry myths surrounding location data measurement such as “It is impossible to tell whether a person actually visited, or was just nearby” and “Location-based measurement is not as actionable as sales data.” These myths, along with others, were tackled during the 60 min. webinar as NinthDecimal senior executives explored the impact that location data is having on solving the problem of offline attribution and what marketers should know when considering a location based measurement solution.

If you missed out on last week’s webinar: Debunking the 6 Myths of Location-Based Measurement – don’t worry! You can catch the replay using the link below:

In addition to debunking the 6 myths of location-based measurement several other key topics were covered during the webinar such as:

  • The actual limitations of location data precision
  • Why sample size is a key factor in accurate and actionable results
  • Insight into how to set up offline attribution for more than just digital media
  • Why location data is complementary and additive to traditional transaction studies

Don’t be shy…let us know what you think

Liked what you heard during the webinar? Thought it was useful? If you did, be sure to share the replay link with your colleagues and industry partners. And help us make the next NinthDecimal webinar even better by letting us know what you thought and what other important key location data topics you would like to see us cover in the future.

Busting the Myths of Location-Based Measurement

Offline Attribution in the World of Digital

The ecommerce world has a host of data available for marketers to gauge success – CPM, Impressions, Engagement, Page Views, CTR, etc.  But as soon as we move to the “real world,” there’s a big gap in what marketers know about their customers. For brands whose primary purchase channel is offline, it can be challenging to measure advertising’s success.

Mobile location data fills in that gap, enabling marketers to not only understand customers’ behavior in the physical world but actually attribute store visits to their advertising efforts.

If you think this sounds too good to be true, you’re not alone. With so many companies trying to solve the offline attribution problem, there’s a fair amount of misinformation floating around about what’s possible. In fact, at NinthDecimal, there are 6 myths that we hear time and time again from advertisers, agencies, and industry peers:

The 6 Myths of Location-Based Measurement

  1. It’s impossible to tell whether a person actually visited, or was just nearby
  2. The sample size is too small and not representative of my full customer base
  3. Separate studies are required for each medium, which makes omni-channel measurement all but impossible
  4. Partners are only capable of measuring their own media
  5. Location-based measurement is not as actionable as sales data
  6. It’s too much of a hassle to set up a measurement study

On Wednesday, October 5th, from 2-3pm, I will be sharing my thoughts on these myths in a webinar with the Mobile Marketing Association (MMA). If you’ve ever heard (or said) any of the above, I encourage you to join and hear NinthDecimal’s perspective on the current state of offline attribution. It’ll be a lively discussion, and I hope to see you there!