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Carat Makes The Grade at 9DU

School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology.  Teacher Cat Davenport got the Carat team’s gears cranking on how to apply this new information to current and upcoming campaigns, grading their Pop Quizzes and Take Home Tests for extra credit prizes.

Carat visited NinthDecimal’s Science Fair to gather educational materials like 9D’s Programmatic and Measurement Playbooks and details about NinthDecimal’s leadership in location-derived data and insights.  They were encouraged to use their mobile devices to capture interactive QR codes in the Media Gallery to experience NinthDecimal’s custom rich media units in action. TA’s Angela Hsi, Jenny Wagner and Haris H walked attendees through different “courses” of action offered at NinthDecimal, like the LCITM dashboard to illustrate the “math behind the science,” amazing the folks from Carat with the amount of in-depth campaign information readily available to them. Stephanie V went to the head of the class, leading Team 9D in a location focused panel discussion with Verve and Carat outdoor division, Posterscope. A+ students were treated to some great 9DU branded notebooks and beach towels, making it just as much fun to hit the books as it is to hit the beach.

9D University Rocked Carat’s Mobile Day

It was back to school for those at the Carat Mobile Immersion Day. A special appearance was made by “Professor” Kevin Ching (VP of Product) who headed the 301 class on the Mastering Mobile Location Application. Staying true to pedagogy, a pop quiz was given at the start of each session to brand-specific teams about their brand’s history, geography, and humanities. Chiming in for the open Q&A that followed were “Dean of Students” Todd Adest (VP of Sales) and “Adjunct Professor” Priyanka Jimenez (Sales Director) who talked about their brand’s audience and how to vamp up the methods of reaching their customer base. The class participated in a thought-starter discussion and threw around ideas on how to reach the ideal customer and leverage CRM data, how to conquest competitor’s customers and how omni-channel measurement is the best way to reach individuals exposed to digital, TV, and OOH messaging.

At the sound of the bell, each “student” left wrapped in 9D snuggies, which the 9D faculty anticipates will keep them warm and cozy while they complete their take-home exams, because, yes, there was also one of those too. Luckily, it’s open book.

A thank you to Carat for inviting NinthDecimal to participate in this event and for allowing us to hold our 9D University educational sessions. It brings a whole new definition to the idea of being “home-schooled”.

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