Partnership Delivers Powerful Combination of Location, Intent Signals and Cross-Device Attribution to Marketers
NEW YORK, NY–(Marketwired – July 26, 2016) – Qualia Media, the leading SaaS-based cross-device marketing technology platform that targets audiences based on multiple “consumer intent” signals and provides integrated device-based attribution announces its partnership with NinthDecimal — the leading omni-channel audience and measurement company. The partnership will deliver the industry’s only solution of combining physical location data, intent signals, and true cross-device attribution for marketers and their agencies.
“We are excited to be partnering with the best in the data-driven marketing business and are thrilled to now integrate our offering and enhance cross-device solutions for NinthDecimal clients,” said Qualia Founder and CEO Kathy Leake. “While in-store attribution has become a vital part of the conversation, we know marketers want to understand performance beyond just mobile devices. By combining our companies’ data solutions and fully integrating cross-device IDs, we are able to offer a powerful option for marketers to better understand performance across a host of consumer touch points.”
Qualia’s partnership provides a powerful new proposition for NinthDecimal clients and offers the solution of layering true cross-device identification on top of NinthDecimal’s already powerful location based attribution. The advanced hierarchy of cross-device data that Qualia makes available through its device graph, in conjunction with its tremendous asset of user intent data, brings the solution to an entirely new level for NinthDecimal clients and boosts effectiveness for marketers.
The Qualia Factor
Qualia merged with BlueCava in January 2016, giving the newly merged cloud-based company the unique ability to serve targeted cross-device media while leveraging intent data expressed across those devices, via SaaS-powered capabilities. Through the partnership, Qualia brings a platform to NinthDecimal that provides robust attribution metrics across consumers’ paths to purchase, allowing for complete end-to-end measurement, both on programmatic platforms and through direct media buys.
“Our clients, especially in retail, seek the most innovative ways to stay on the cutting edge of targeted, data-driven marketing,” said NinthDecimal President David Staas “By integrating Qualia’s unique asset of intent-based data and complete end-to-end cross-device attribution, our marketers are able to take advantage of the most effective and efficient targeting solution available.”
Qualia, a leader in cloud-based intent targeting and cross-screen audience association, empowers marketers with the ability to target and respond to real-time expressions of consumer intent — as well as optimize and attribute performance across all devices. The Intent Quality® Decision Engine creates a composite of multiple intent signals from a consumer and overlays targeting capabilities to reach a marketer’s most qualified audience. The technology identifies and associates consumers across all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app). Used by leading brands, agencies and solution providers, Qualia’s cross-screen marketing solution follows a consumer’s path of purchase from intent signal to conversion, giving marketers a definitive solution to find the best prospects, accurately optimize spend across devices and maximize ROI. The company is headquartered in NYC and has offices in Chicago, Los Angeles, Irvine, San Francisco, Detroit and Boston. For additional information, visit www.qualia-media.com.
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.