We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television. that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment.
Using Tru Optik’s recently launched OTT Marketing Cloud, marketers now have the unique ability to use NinthDecimal’s audience intelligence in conjunction with other CRM data to activate cross-device, programmatic and direct OTT television campaigns.
“Our partnership with Tru Optik delivers an entirely new level of reach and accuracy for marketers that want to take full advantage of OTT’s targeting and measurement capabilities,” said Brian Slitt, chief revenue officer at NinthDecimal. “With specific consumer profiles and preferences based on physical-world behavior, including their affinity to specific brands, marketers can more accurately reach OTT audiences that align with their media campaigns. We’re excited about what both companies can deliver to the market under this new partnership.”
Learn more here about our exciting new partnership.