NinthDecimal & Trilia Share the Stage at BIA/Kelsey NEXT

Attribution Now and in the Future: Best Practices for Driving Local and Location-Based Buyers panelNEXT

On 12/6/16, Sable Mi (NinthDecimal, VP, Head of Research & Analytics) joined Jeffrey Cavallo (Trilia, Associate Director, Analytics) at BIA/Kelsey NEXT, the premier event focused on understanding, mastering, and strategizing the next waves of technology usage, integration, and implementation in local. Also on stage for the Attribution Now and in the Future: Best Practices for Driving Local and Location-Based Buyers panel was Justin Fromm (JF Advisory, President & Founder) and Sunil Soman (VP of Strategic Insight & Analytics, National CineMedia).
The panel focused on how the latest advances in connecting TV and video advertising exposure to business outcomes is tremendously powerful for advertisers, helping them understand their marketing ROI. Sable and Jeffery both spoke to the best practices in driving local and location-based attribution, and the fundamental importance of marketers understanding a consumer’s location.