Our new partnership with TiVo Research will transform the TV advertising market with new conversion metrics that identify how TV advertising affects consumer behavior in the physical world. The solution integrates TiVo Research’s TV viewership data with our mobile data intelligence to provide marketers with metrics that show if TV ad exposure resulted in location foot traffic.
The solution provides insight into what aspects of a campaign drove greater ROI by examining measurements across networks, dayparts, programs, creative executions, and audience segments. Marketers can better understand their media mix performance to see which combinations of TV and mobile exposure drove the greatest lift.
Click here to learn more about LCI® TV and how we can help you measure your TV campaign ROI.