The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing
SAN FRANCISCO — April 21, 2016 — NinthDecimal, the leading mobile audience intelligence company, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners for the fifth year in a row. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. NinthDecimal was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Today’s “mobile first” consumer presents marketers with tremendous new opportunities to engage their audience and gain deeper insights about their customers. NinthDecimal uniquely delivers these opportunities by providing the most comprehensive understanding of people by connecting their digital and physical lives. Leveraging its proprietary technology and robust data built upon more than five trillion data points from over one billion devices, NinthDecimal enables marketers to engage their audience and access actionable insights throughout the consumer’s path-to-purchase.
NinthDecimal has been instrumental over the last decade in evolving mobile marketing to deliver on marketers’ ever-changing needs. This includes being first to market with audience-targeted mobile programmatic and audience-targeted mobile video, as well as launching its Location Conversion Index®, the industry’s most precise offline attribution platform, and its rapidly expanding LCI® Verified Partner Program. LCI® is at the heart of NinthDecimal’s groundbreaking partnership with ZenithOptimedia, offering the industry’s first omni-channel offline measurement and audience insights solution for ZenithOptimedia clients.
“NinthDecimal continues to leverage mobile audience intelligence in new ways to give marketers visibility into a critical ‘blind spot’ – consumers’ physical-world behavior, and we are honored to be recognized again by AlwaysOn,” said NinthDecimal President David Staas. “By providing marketers with a holistic understanding of consumers across their physical and digital lives, we offer them the data intelligence and measurement solutions they need to find and engage consumers.”
“This year’s OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today’s advances in cloud computing and other on-demand services,” said Tony Perkins, founder and editor of AlwaysOn. “Advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years.”
NinthDecimal and the OnMedia Top 100 Companies will be honored at the 2016 OnMedia NYC event in May. Details will be made available soon.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.