Vendors Selected for the “Cool Vendor” Report Are Innovative, Impactful and Intriguing
SAN FRANCISCO — May 10, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced that it has been named a “Cool Vendor” by Gartner, Inc. NinthDecimal is one of just five companies that Gartner, the world’s leading information technology research and advisory company, recognized in its “Cool Vendors in Mobile Marketing, 2016”¹ report.
Understanding consumer behavior and engagement, both online and offline, is the key to an effective marketing strategy. Mobile provides the “glue” that can unify audience intelligence and insights across all media channels. NinthDecimal empowers marketers to engage their audience, measure, and gain actionable insights throughout the consumer’s path-to-purchase, leveraging proprietary technology and robust data built upon trillions of new data points each month.
The “Cool Vendors in Mobile Marketing” report “provides a snapshot of emerging vendors that are driving interesting capabilities in location-enabled marketing, mobile Web performance, location-information-management, and the use of live-event data as a way to enhance personalization and local advertising capabilities as part of a strategic push toward more event-triggered marketing.” One of the key findings of the report is that “location-related technology investments are a top priority for multichannel marketers looking to activate customers and prospects in the ‘buy’ phase.”
“Mobile marketing plays a key role in marketing’s ability to create a connected marketing strategy because mobile is key to satisfying some of the core requirements for that connection: detecting a user’s location via their device, and linking current and past travels (local trips) with their past purchases and other activities,” the report states. “Marketers need to track and understand customers’ and prospects’ location history (where they’ve been). This information greatly enhances user profiles and is critical for developing real-time engagement.”
“We believe the Gartner Cool Vendor designation is a tremendous honor, and we also believe it highlights the incredible value of NinthDecimal’s ‘people-centric approach’ to building precise audience intelligence based on physical world behavior,” said NinthDecimal President David Staas. “NinthDecimal helps marketers fill a key gap in their understanding of consumers, applying that knowledge through targeting, measurement, and insights to transform their marketing across all media channels.”
NinthDecimal has been instrumental over the last decade in evolving mobile marketing to deliver on marketers’ ever-changing needs. This includes being first to market with audience-targeted mobile programmatic and audience-targeted mobile video, as well as launching its Location Conversion Index®, the industry’s most precise offline attribution platform, and its rapidly expanding LCI® Verified Partner Program.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.