NinthDecimal revolutionized mobile advertising with the launch of Location Graph, introducing true one-to-one audience targeting to mobile for the first time. As the first company to use location as a foundation for building audiences, NinthDecimal is the leading mobile audience intelligence platform. Today, we offer advertisers the best targeting, measurement and analytics solution in the market through our Location Graph platform.
Leveraging data from over 1 Billion devices, Location Graph enables us to target and retarget consumers based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other factors. We provide one to one audience targeting for hundreds of audience segments, from familiar demographic segments like moms, affluent consumers, business travelers or in-market auto buyers, to more unique custom segments that specifically fit your brand. For each audience, our platform helps identify those marketing moments in their lives when your message will be the most relevant.
We also integrate our Location Graph data with first and third party data enablers, such as Demand Side Platforms (DSP’s), offline purchase data enablers, CRM safe houses and other marketing automation service firms, to offer you the most comprehensive data sets possible. And through this single platform, marketers can engage their audience across digital, from mobile to online, from display to rich media to video.
Campaign Performance & Execution
At NinthDecimal’s core is a data platform that understands how consumers engage both digitally and physically with a brand along the path to purchase. We have built some of the world’s most innovative and powerful tools to deliver insights and optimize your campaign, based on a range of attributes tailored to the unique environment of mobile. Whether your data, third party data, or our proprietary data, we leverage multiple data components to help optimize your campaign, such as:
NinthDecimal doesn’t stop at creating your target audience. We work with you throughout the entire execution of your campaign to continually improve performance.
We’re able to tell you WHO your audience is, WHAT they are doing when they engage with their mobile device, WHERE they are when they engage, and WHERE they go afterwards. Our breakthrough mobile measurement approach enables advertisers to truly measure real-world, offline impact and ROI directly attributable to your mobile marketing campaign.
Insights & Analytics
NinthDecimal helps marketers understand today’s mobile consumer and gain valuable insights about their desired audience, even before a campaign. Our audience intelligence helps media planners with pre-campaign planning, operations teams with in-campaign optimization and media strategy teams with post-campaign learning to meet emerging trends over time and stay ahead of the competition.
NinthDecimal’s platform reveals unique insights during pre-campaign planning. Better understand how your customers or prospects navigate their daily lives, express brand loyalty or preferences, and how their behaviors vary between you and your competition. Use this insight to create media plans that drive meaningful campaign results.
Mid & Post Campaign Insights
Every campaign should provide learnings that help shape your next campaign. NinthDecimal delivers real-time visibility into campaign performance across multiple dimensions. Understand which audiences are engaging, which audiences require creative refresh, where consumers are going before and after exposure to your ad and how well your campaign is driving incremental store visits and lift in offline spend.
What’s Behind Our Location Graph™ Technology?
We built Location Graph™ to leverage the most important data signals in mobile and turn this into actionable audience intelligence for marketers. Learn more about the technology that powers our Location Graph.