TV LCI™ Measurement Solution
Prove the Impact of TV Advertisement on Real World Behavior
TV LCI™ is transforming the TV advertising market by providing marketers with new conversion metrics that identify whether exposure to a TV commercial affects a consumer’s physical world behavior, such as driving incremental foot traffic to a brand’s physical location. Move beyond GRPs and inherently limited panel-based studies to tie your TV views to actual offline behavior.
Through TV LCI™, you’ll also gain insights into which TV network or show, audience segments, and creative drove greater conversions. And by integrating TV exposure data with your other media data, NinthDecimal can help you discover a deeper understanding of your media mix performance; for example, by comparing foot traffic lift for TV, TV + Display, and TV + Mobile, one of our clients found that individuals exposed to both TV and Mobile advertisements were most likely to subsequently visit a store.
Read about our recent partnership announcement with TiVo.
How TV LCI™ Measurement Works
Our solution directly attributes incremental store visits to your television advertising campaign: