Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

Partnership Empowers Retailers to Create a Link Between Store Visits and Actual Purchases

NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer conversions, from ad exposure to store visit to purchase, marketers can better understand campaign effectiveness and apply those insights to optimize their marketing efforts across media channels, creatives, and strategies.

“Understanding consumers’ offline purchase behavior and making it more actionable is very compelling for marketers who want to recognize what is driving customers into stores,” said Amit Seth, president of Affinity Solutions. “Through the joint attribution offering, marketers can create an important connection between media campaigns and actual business results, which leads to a higher proven ROI.”

The partnership connects Affinity Solutions’ Closed-Loop Measurement solution and its merchant -level purchase data for retailers with NinthDecimal’s industry leading offline attribution solution, Location Conversion Index™ (LCI™), to provide insights into the physical and transactional behaviors of consumers after they have been exposed to marketing campaigns. LCI™ is built with the industry’s largest measured audience for foot traffic attribution. Marketers can use its cross-screen measurement capabilities to optimize and evaluate campaigns across mobile, online, and TV.

“Understanding the link between store visits and purchases is one of the most critical insights for success in the rapidly changing and competitive retail industry,” said David Staas, president of NinthDecimal. “Our partnership with Affinity Solutions establishes one of the most compelling closed-loop measurement offerings available to answer every marketer’s biggest question – is my advertising driving business results?”

The new joint end-to-end closed-loop measurement solution leverages NinthDecimal’s proprietary device-to-household graph that maps ad exposure data gathered by NinthDecimal to Affinity Solutions’ purchase data in a privacy-friendly manner. With this information, brands can answer important questions about their campaigns, such as what advertising tactics are best at driving people into stores, what’s best at getting them to purchase, and if their campaign got customers to visit more frequently or make more purchases. The agreement with Affinity Solutions expands upon NinthDecimal’s broader measurement portfolio, which covers foot traffic attribution across channels (including TV), post-campaign audience insights, CRM-based attribution, and TV Tune In.

Join industry experts from NinthDecimal and Affinity Solutions June 22 for a webinar on ‘Full-Funnel Attribution’. Click here for more information.

About Affinity Solutions
Affinity Solutions makes all marketing more productive by driving significantly greater business outcomes for marketers using the power of purchase data and analytics. Through our partnerships with over 4,000 financial institutions, Affinity Solutions has real-time and secure access to where and when consumers are spending across brands, categories, geographies, and channels. Key intelligence is gleaned from the continuous, real-time discovery of an individual’s purchase patterns to identify, reach, and influence likely buyers at the right moments of choice; as well as to measure and optimize the sales impact of marketing campaigns. This gives marketers the ability to deliver unique and engaging experiences throughout the customer journey – from discovery to purchase to loyalty – to maximize and increase customer lifetime engagement and value.

Follow Affinity Solutions on Twitter (@AffinitySolutns). Learn more at affinitysolutions.com.

About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights, and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers with a new model of the customer journey for impactful engagement.

Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

NinthDecimal Media Contacts:
Ruben Osorio
NinthDecimal
415-821-8649
[email protected]

Brigit Valencia
BOCA Communications
360-597-4516
[email protected]

Affinity Solutions Media Contact:
Kim Rose
Affinity Solutions
650-759-6385
[email protected]

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NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers

Location Conversion Index™ Reveals 47 Percent Incremental Increase in Visitors

SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study that directly links audience intelligence from its proprietary Location Graph™ platform to a quantifiable incremental lift in visitors for RaceTrac, operator and owner of more than 450 convenience stores in the south. Using physical-world behavioral data from NinthDecimal, RaceTrac’s month-long ‘drive-to-store’ mobile ad campaign generated a 47 percent increase in incremental convenience store visits.

“By using NinthDecimal’s physical-world data, we were able to successfully reach not only our loyal guests but also our competitors’ audiences, and drive these individuals into our locations in a measurable way,” said Jamie Rodgers, brand director of RaceTrac.

Drive-to-store mobile ad campaign invites nearby drivers for a ‘cup of Joe’
Heading into the holiday season, RaceTrac worked with the full-service digital agency Vert, design firm R/GA and NinthDecimal to create a dynamic, engaging “drive-to-store” mobile ad unit. The rich media ad was designed to guide mobile users to the nearest RaceTrac convenience store using their current location. NinthDecimal then built a profile of consumers who were most likely to respond to the ad based on past visits to RaceTrac locations and to competing convenience stores using NinthDecimal’s audience intelligence from Location Graph™, and served the ad to qualified users when they were within 10 miles of a RaceTrac convenience store.

The 47 percent lift in visits to RaceTrac locations directly attributable to the mobile ad campaign, demonstrate RaceTrac’s ability to optimize marketing spend and drive qualified traffic to participating stores.

“In the era of data-driven marketing, it’s incredibly valuable for brands to understand the effectiveness of their ad spend down to the last cent,” said David Staas, president of NinthDecimal. “The RaceTrac marketing campaign shows how brands can leverage mobile location data to reach new and existing customers as well as deliver real-world business results through digital advertising.”

Read the full RaceTrac case study here.

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About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a new model of the customer journey for impactful engagement.

NinthDecimal processes trillions of data points from over 135 million unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies.

NinthDecimal has been recognized by Inc. Magazine and Frost & Sullivan as one of the fastest growing and most innovative companies. Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contacts
Ruben Osorio
NinthDecimal
415-821-8649
[email protected]

Brigit Valencia
BOCA Communications
360-597-4516
[email protected]

NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions

Former Nielsen and comScore Executive to Help Build Upon Accelerated Growth

SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it has appointed Manish Bhatia, one of the media industry’s leading executives, to its board of directors. Bhatia brings one of the most successful industry track records of identifying, building and managing successful digital data businesses globally with more than 20 years of experience.

“Manish adds an unprecedented level of industry knowledge and expertise to our board of directors,” said Michael Fordyce, CEO of NinthDecimal. “His keen understanding of market demand and trends will be invaluable as we scale the strong business growth we achieved in 2016 into 2017 and beyond. His experience leading successful, large sales and product organizations will also be a great resource to our executive team as we look to expand our operations to meet strong customer demand for NinthDecimal media, data and measurement solutions.”

NinthDecimal recently announced it had more than 70 percent customer growth in 2016 fueled by its data and measurement lines of business. As a member of NinthDecimal’s board of directors, Bhatia will play a key advisory role in furthering NinthDecimal’s direction as a high-growth marketing platform. Bhatia’s deep background in measurement and product development, having built the industry standards for digital and TV, is a strong complement in providing strategic guidance to NinthDecimal’s expansion into offline attribution solutions for linear, addressable and connected TV.

“I’m honored and excited to be joining the NinthDecimal board during this amazing time of growth,” Bhatia said. “The team’s innovation in leveraging location data to bridge digital channels with traditional media, especially TV, is creating a major shift in how brands reach and engage their target audiences. I’m looking forward to contributing to NinthDecimal’s ongoing growth and success as they continue to play a major role in the industry’s move toward people-based marketing.”

Bhatia joins five other NinthDecimal board members representing a variety of tech and advertising experience across the marketing and advertising technology industries.

About Manish Bhatia
Bhatia is currently the CEO of the North American business of Kantar Media, a global leader in media intelligence. He has held several senior executive and officer roles throughout his career. He recently served as chief product officer at comScore, leading the product organization responsible for driving strategy and product development for the company’s TV and digital product portfolio globally, including cross-media audience and advertising measurement. During his tenure with comScore, Bhatia also helped clients around the world maximize the value of their digital investments as chief revenue officer. Before joining comScore, Bhatia was EVP of new product innovation at Arbitron, where he played a key role in the company’s acquisition by Nielsen. Prior to comScore, he was CEO of Symphony Advanced Media, where he led Silicon Valley private equity firm Symphony Technology Group’s (STG) advanced media strategy and investments via acquisitions and new product development. Earlier in his career, Bhatia was president of Nielsen Online US and held other key senior level executive positions throughout the company as well.

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About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a new model of the customer journey for impactful engagement.

NinthDecimal processes trillions of data points from over 135 million unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies. NinthDecimal has been recognized as one of the most rapidly growing, innovative companies.

Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contacts
Ruben Osorio
NinthDecimal
415-821-8649
[email protected]

Brigit Valencia
BOCA Communications
360-597-4516
[email protected]

NinthDecimal Introduces First Complete Cross-Device Native Ad Solution

Combining Native Advertising with Custom Audiences and Offline Attribution Drives Consumer Engagement for Marketers

SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the release of the first native ad solution to combine Location Graph™ audiences and Location Conversion Index™ into a single offering for marketers. NinthDecimal native ads, available across mobile web, mobile app and desktop, deliver relevant and engaging content within a publisher’s environment. Positioned alongside organic content, cross-device native ads from NinthDecimal create a seamless and non-intrusive experience for users.

“The effectiveness and engagement that native ads can produce is increasingly becoming a strong value proposition for marketers that want to seamlessly enhance the user experience with sponsored content,” said David Staas, president of NinthDecimal. “By combining high-performing, relevant audiences with the effectiveness of native ad formats, we are delivering an unparalleled level of relevance, reach and high engagement for marketers.”

The new native in-feed ad solution by NinthDecimal expands upon the company’s robust portfolio of media offerings including the industry’s first location-powered dynamic-creative ad unit – Compass – mobile rich media solutions, mobile video, desktop video and desktop creative solutions. According to BI Intelligence, native display ad revenue in the US[1], will make up 74 percent of total US display ad revenue by 2021, up from a 56 percent share in 2016.

The pairing of highly engaging creative with location-based audience intelligence is generating strong demand from marketers, with NinthDecimal’s media campaign volume growing by over 200 percent last year. Adding native ads to NinthDecimal’s managed media services business will continue to feed this accelerating market demand.

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About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a new model of the customer journey for impactful engagement.

NinthDecimal processes trillions of data points from over 135MM unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies. NinthDecimal has been recognized as one of the most rapidly growing, innovative companies.

Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contacts
Ruben Osorio, NinthDecimal
415-821-8649
[email protected]

[1] Includes native in-feed ads on publisher properties and social platforms

AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence

Marketers Can Combine the Power of TV-Like Mobile Video and Industry-Leading Location Targeting To Drive Real World Outcomes for Their Brands

SAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location data, and AdColony, one of the largest independent mobile advertising platforms in the world – 2nd only to Google within the top 1,000 apps – today announced a deep strategic partnership that will bolster both companies’ offerings across data, campaign planning, targeting and measurement – enhancing the full life cycle of services for marketers.

AdColony and NinthDecimal are aligning technologies to deliver on a massive shift in consumer attention and buying behaviors. In an ecosystem where major brands invest heavily in television and have developed sophisticated models for driving in-store traffic, mobile presents new opportunities and challenges. While location data has been applied to mobile display advertising for years, the opportunity to layer rich location data to high-impact mobile video formats is an untapped opportunity for marketers. The branding power of sight, sound and motion in premium apps, combined with robust insights into consumers’ physical-world behavior to create pull-through, provides new ways for retail, automotive, CPG and other brands to drive action and engage with prospective customers at scale.

Through the partnership, AdColony will be able to leverage physical-world behavioral data by gaining full access to Location Graph™, NinthDecimal’s industry-leading audience intelligence platform, to power AdColony’s Audience Management Platform called True Audiences™. AdColony has also chosen NinthDecimal’s Location Conversation Index™ (LCI™) as its preferred campaign ROI measurement and attribution platform. In turn, NinthDecimal will have access to AdColony’s location data from its publisher ecosystem, as well as the ability to expand its media solutions by leveraging AdColony’s robust, high-definition mobile video advertising solutions.

“2017 is a critical inflection point for our industry, where digital spending will be larger than TV. We believe we are well positioned with the largest platform of TV-like, full screen, 100 percent viewable mobile video, and together with NinthDecimal we can provide even better targeting and results for brands,” said Will Kassoy, CEO of AdColony. “NinthDecimal is the clear market leader in harnessing physical-world data. More and more, brands want proof their paid media is moving the needle and driving real outcomes, and with this partnership, we will be able to provide our brand advertisers a full suite of location solutions, from customer insights to audience segments to attribution, all tied to our market-leading video products and aimed at delivering physical-world outcomes for our clients across the most popular mobile apps and sites in the world.”

Data Integration Increases Campaign Targeting and Measurement Capabilities
AdColony will be able to enhance its True Audiences™ solution with customized audience segments from NinthDecimal, which builds approximately 10,000 custom segments annually for marketers. By feeding its expansive, high-quality mobile location data into the Location Graph™ platform, AdColony will be able to significantly increase the depth and reach of its audience targeting solutions for its clients. By incorporating the largest source of high-quality, non-bid stream data from AdColony, NinthDecimal will be able to significantly enhance its entire suite of products, from audience targeting to measurement to insights and analytics.

To measure the overall effectiveness and reach of its clients’ campaigns, AdColony will standardize on NinthDecimal’s industry leading offline attribution solution, Location Conversation Index™ (LCI™), taking advantage of NinthDecimal’s cross-screen measurement capabilities to optimize and evaluate client campaigns across mobile and desktop.

“It is an honor to partner with the leader in mobile advertising creativity and outcomes. AdColony’s HD video technology, top SDK footprint among top apps, high quality location data and international presence in key markets is a strong complement to NinthDecimal’s market leadership in omni-channel data, targeting and measurement,” said Michael Fordyce, CEO of NinthDecimal. “By integrating AdColony’s mobile location data into our marketing platform we are creating immediate growth opportunities that span our entire portfolio of solutions.”

About AdColony
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, AdColony is a global organization with over 20 offices worldwide.

About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.

NinthDecimal has been recognized by Inc. Magazine and Frost & Sullivan as one of the fastest-growing and most innovative companies.

Follow NinthDecimal on Twitter (@NinthDecimal). Learn more at NinthDecimal.com.

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Media Contacts

Hollis Guerra
Blast PR for AdColony
[email protected]

Brigit Valencia
BOCA Communications for NinthDecimal
[email protected]

NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses

Demand for Omni-Channel Marketing Solutions Fuels More Than 70 Percent Customer Growth in 2016

SAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it reached profitability in the fourth quarter of 2016 driven by increasing demand for its data and measurement lines of business. The two business lines combined for an average 200 percent increase in year-over-year revenues. The accelerated growth for the second consecutive year reflects the positive impact of NinthDecimal’s introduction of innovative data and measurement services in 2014.

“An incredibly committed and talented NinthDecimal team, as well as key investments in our technology, have played a key role in our path to profitability in 2016,” said Michael Fordyce, CEO of NinthDecimal. “The increase in demand for our products, which is generating tremendous business growth, is a tribute to the value we are delivering to marketers and partners. This past year’s success puts us in a great position to continue our positive momentum in 2017.”

Marketer demand for omni-channel data solutions continued to increase, expanding NinthDecimal’s customer roster by more than 70 percent in 2016. In addition, NinthDecimal more than tripled its strategic partnerships with industry leading advertising agencies.

“Our partnership with NinthDecimal has played a key role in developing data-driven and highly targeted campaigns for our major clients,” said Trilia President Cindy Stockwell. “We value the way their unique audience intelligence supports our commitment to use science and data insights throughout the process, from developing targeting strategies to delivering expanded reach and increased accuracy that ultimately generates stronger results.”

2016 marked a significant expansion in NinthDecimal’s data partner ecosystem, bringing mobile-derived audiences to more than 200 activation partners across mobile, desktop, video, social, and TV. The company’s measurement business also added more than 100 integrated media and advertising publishers to its LCI™ Verified Partner program, doubling to more than 200 in 2016. The extended reach and greater access to NinthDecimal audience data fueled the demand for NinthDecimal programmatic data activation and offline attribution solutions:

  • Two consecutive years of triple digit programmatic data growth. More than three hundred customers leveraged NinthDecimal’s programmatic audience segments for their marketing programs in 2016, driving a 300 percent increase in impression volume.
  • Omni-channel measurement and attribution. Marketers significantly expanded their use of offline attribution to better understand media effectiveness across channels including mobile, online, TV, print and OOH (out of home). With the mid-year launch of expanded cross-device measurement solutions, NinthDecimal’s LCI™ measured nearly 150 percent more cross-device campaigns in 2016.
  • Digitalization of TV. Demand for digital based TV planning, targeting and measurement solutions grew substantially in 2016. This includes more than a 500 percent increase in advanced TV campaigns measured by NinthDecimal’s TV LCI™. The company also expanded its network TV partnerships for audience planning and targeting, particularly across addressable TV.

“We are always thinking about how to optimize our advertising strategy,” said Chidi Achara, SVP and global creative director of Simon Malls. “By working with a leading measurement solution like NinthDecimal’s LCI™, we can better understand the impact our television and digital advertising is having on driving incremental foot traffic to our properties.”

Strong growth also spanned NinthDecimal’s managed media services line of business which continued to experience high demand for its portfolio of media offerings including in-app mobile video, native and its rich-media ad units. The number of campaigns managed on its media platform increased 200 percent in 2016.

NinthDecimal received significant industry recognition and awards in 2016 including being named to the prestigious Inc. 5000 list for the second consecutive year, ranking as the 22nd fastest-growing private company in the San Francisco Metro area1. NinthDecimal was also one of five companies named as a “Cool Vendor” by Gartner in its mobile marketing 20162 report and honored as one of the OnMedia Top 100 winners by AlwaysOn for the fifth consecutive year. NinthDecimal’s Vice President of Products, Kevin Ching, was recognized with an Interactive Advertising Bureau (IAB) 2017 Service Excellence Award for his significant input toward the publication of the “Mobile Location Data Guide for Publishers,” which provides comprehensive information for publishers looking to tap into the power of geo-marketing. IAB Service Excellence Awards are given out to a select group of individuals who made an outstanding contribution to an IAB initiative from the previous year.

About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.

NinthDecimal processes trillions of data points from over 135 million unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omni-channel offerings that include partnerships with leading companies like Adobe, Acxiom, comScore, Experian, Nielsen, Oracle, and TiVo.

NinthDecimal has been recognized by Inc. Magazine and Frost & Sullivan as one of the fastest-growing and most innovative companies.

Follow NinthDecimal on Twitter (@NinthDecimal). Learn more at NinthDecimal.com.

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Media Contacts
Ruben Osorio
NinthDecimal
415-821-8649
[email protected]

1 Inc. Magazine’s 2016 5000 America’s Fastest-Growing Private Companies
2 Gartner “Cool Vendors in Mobile Marketing, 2016” by Mike McGuire and Stephanie Baghdassarian, April 22, 2016.

Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

Data Partnership Delivers One-to-One Precision Targeting and Measurement at Scale With No Limitations

SAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a comprehensive data integration agreement with Acxiom® (NASDAQ: ACXM) that will activate its audience intelligence to offer marketers people-centric marketing solutions that span the entire campaign cycle including planning, targeting and measurement.

By joining Acxiom’s select group of network of partners, NinthDecimal’s Location Graph™ data will be combined with Acxiom’s propensity household data and world-class third-party data to reach customized consumer segments with one-to-one precision and provide measurement at scale across all media platforms, including TV.

“We are excited to see the NinthDecimal and Acxiom partnership grow,” said Rick Erwin, President, Acxiom Audience Solutions Division. “This partnership has a unique offering that enhances people-centric planning, targeting and research solutions across online and offline media channels. We are looking forward to building on our initial success.”

Reaching the Right Audience with Precision and Accuracy
Under the agreement, marketers can activate NinthDecimal’s location-based audience segments and Acxiom’s third-party audiences on top of their own CRM data to create cross-device focused media campaigns on mobile and desktop. Brands can deliver these campaigns across NinthDecimal’s network of more than 75,000 mobile apps and online display partners, or use the portable combined audience data programmatically via mobile app, mobile web and desktop on more than 15 leading demand-side and data-management platforms. These same audiences can also be applied to addressable TV media channels.

“Integrating our audience intelligence with Acxiom has created another way for brands to tap into the most comprehensive sets of consumer household and mobile insights,” said NinthDecimal President David Staas. “By combining Acxiom’s data with NinthDecimal’s addressable match data, we are delivering the most effective solution for audience targeting and measurement across all media platforms.”

Actionable Insights
Acxiom customers can utilize NinthDecimal’s audience intelligence to unlock and activate their first-party CRM. By having a better understanding of how customers spend their day, they can create unique segments and profiles for highly personalized marketing programs on any media to reach their current and potential customers.

Measuring Campaign Effectiveness
The partnership also bridges Acxiom’s data with NinthDecimal’s offline attribution solution, Location Conversion Index™ (LCI™), which is built on the industry’s most accurate and precise data signal. Combining the two sources of data enables marketers to measure overall campaign results and effectiveness, including important ROI metrics such as in-store foot traffic lift, across mobile, online and TV.

In addition, ad exposure data from NinthDecimal will enable Acxiom’s closed-loop Return on Ad Spend Measurement (ROAS) to deliver greater insights into the impact digital marketing is having on both offline and online sales initiatives.

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About Acxiom

Acxiom provides the data foundation for the world’s best marketers.  We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.  A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.  For more information, visit Acxiom.com.

About NinthDecimal
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical-world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers with a new model of the customer journey for impactful engagement.

NinthDecimal has been recognized by Inc. Magazine and Frost & Sullivan as one of the fastest growing and most innovative companies.

Follow NinthDecimal on Twitter (@NinthDecimal) and Facebook. Learn more at NinthDecimal.com.

Media Contacts

Ruben Osorio
NinthDecimal
415-821-8649
[email protected]

Brigit Valencia
BOCA Communications
360-597-4516
[email protected]

Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence

Hill Holliday Media Agency Adopts Leading Offline Attribution Solution to Track Physical-World ROI for Campaigns Across All Media

SAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced a partnership with the media agency Trilia, which will receive real-time access to NinthDecimal’s unique audience insights and ROI measurement based on consumers’ physical-world behavior. Trilia clients can now leverage sophisticated audience targeting for direct and programmatic campaigns, ecosystem-wide offline attribution and measurement and critical audience insights that complement existing customer data. With a client roster including Dunkin Donuts, John Hancock, TJX and other major brands, Trilia’s decision to work with NinthDecimal further underscores how physical-world data can bring marketers unique advantages in connecting their media strategy to customers’ offline behavior.

NinthDecimal offers a unique physical-world data set that complements Trilia clients’ existing consumer data. Having ongoing access to this data will empower these brands to uncover a major “blind spot” and gain insight into what their customers are actually doing every day in the physical world. These understandings cultivate a full view of the customer, helping to inform content, messaging, media strategy and bringing even more strength to the data-driven decisions that Trilia is famous for keeping at the core of their strategy. Going beyond old models that address metrics like brands’ market share of exposure, the new data and insights enable Trilia to find buyers who will add incremental value for brands and to deploy omni-channel marketing strategies to reach them effectively.

Trilia has built a reputation for leveraging powerful data and insights that allow them to go beyond the traditional client relationship to drive greater success for each unique client. The precision, scale, and quality of NinthDecimal’s data uniquely complements Trilia’s customized value and services created for each client.

“Our agency is founded on the principle that combining science with ideas leads to better outcomes, and NinthDecimal’s precision and accuracy makes them the perfect data partner to drive intelligent and informed campaigns on behalf of our clients,” said Trilia President Cindy Stockwell. “We already share a number of major clients, and the new partnership will streamline the way we integrate NinthDecimal’s unique data into every aspect of our campaigns.”

With direct access to NinthDecimal’s Location Conversion Index™ solution, which is built on the industry’s most accurate and precise data signal, Trilia clients can now track incremental lift in store visits, resulting from specific advertising campaigns, in real time. NinthDecimal’s cross-device solution provides the most accurate measurement across the entire marketing ecosystem, extending attribution across mobile web, desktop, tablets and mobile apps.

The partnership also sets the framework for creating value in media, leveraging unique audience building for media activation specific to each Trilia client. And by getting an even closer understanding of Trilia clients’ needs, NinthDecimal is able to better align its product roadmap to specific market demands as brands put more resources into mobile advertising and omni-channel strategies.

“Our partnership with Trilia, which represents our latest strategic collaboration with a major agency, demonstrates NinthDecimal’s leadership of the omni-channel audience and measurement market,” said NinthDecimal CEO Mike Fordyce. “We’re excited to help Trilia clients achieve better results across mobile, desktop and TV based on a unified view of the customer with real-time campaign insights.”

The new partnership gives Trilia clients access to the largest measured audience in the industry, representing more than two-thirds of all U.S. smartphone owners. NinthDecimal’s database includes more than 135 million consumers, generating more than 1.5 trillion data points per month, providing marketers with scale of data necessary to gain accurate intelligence for key strategic decisions.

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About Trilia
Trilia launched as a separate-branded, full-service media agency born from the Media, Strategy, and Analytics department of Hill Holliday. Trilia was created with one primary objective in mind: We felt that media creativity is really lacking in the rush to data and cost efficiency, and clients are craving a trusted partner that could provide both. Trilia is the media agency of record for such leading brands as Dunkin’ Donuts, The TJX Companies, John Hancock, Supercuts, and Great Wolf Lodge to name just a few . For more about Trilia, please visit http://www.triliamedia.com.

About NinthDecimal
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index™ (LCI™) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contacts
Brigit Valencia
BOCA Communications
360-597-4516
[email protected]

Qualia and NinthDecimal Partner to Deliver Location Based Cross-Device Data Solutions at Scale

Partnership Delivers Powerful Combination of Location, Intent Signals and Cross-Device Attribution to Marketers

NEW YORK, NY–(Marketwired – July 26, 2016) – Qualia Media, the leading SaaS-based cross-device marketing technology platform that targets audiences based on multiple “consumer intent” signals and provides integrated device-based attribution announces its partnership with NinthDecimal — the leading omni-channel audience and measurement company. The partnership will deliver the industry’s only solution of combining physical location data, intent signals, and true cross-device attribution for marketers and their agencies.

“We are excited to be partnering with the best in the data-driven marketing business and are thrilled to now integrate our offering and enhance cross-device solutions for NinthDecimal clients,” said Qualia Founder and CEO Kathy Leake. “While in-store attribution has become a vital part of the conversation, we know marketers want to understand performance beyond just mobile devices. By combining our companies’ data solutions and fully integrating cross-device IDs, we are able to offer a powerful option for marketers to better understand performance across a host of consumer touch points.”

Qualia’s partnership provides a powerful new proposition for NinthDecimal clients and offers the solution of layering true cross-device identification on top of NinthDecimal’s already powerful location based attribution. The advanced hierarchy of cross-device data that Qualia makes available through its device graph, in conjunction with its tremendous asset of user intent data, brings the solution to an entirely new level for NinthDecimal clients and boosts effectiveness for marketers.

The Qualia Factor
Qualia merged with BlueCava in January 2016, giving the newly merged cloud-based company the unique ability to serve targeted cross-device media while leveraging intent data expressed across those devices, via SaaS-powered capabilities. Through the partnership, Qualia brings a platform to NinthDecimal that provides robust attribution metrics across consumers’ paths to purchase, allowing for complete end-to-end measurement, both on programmatic platforms and through direct media buys.

“Our clients, especially in retail, seek the most innovative ways to stay on the cutting edge of targeted, data-driven marketing,” said NinthDecimal President David Staas “By integrating Qualia’s unique asset of intent-based data and complete end-to-end cross-device attribution, our marketers are able to take advantage of the most effective and efficient targeting solution available.”

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About Qualia
Qualia, a leader in cloud-based intent targeting and cross-screen audience association, empowers marketers with the ability to target and respond to real-time expressions of consumer intent — as well as optimize and attribute performance across all devices. The Intent Quality Decision Engine creates a composite of multiple intent signals from a consumer and overlays targeting capabilities to reach a marketer’s most qualified audience. The technology identifies and associates consumers across all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app). Used by leading brands, agencies and solution providers, Qualia’s cross-screen marketing solution follows a consumer’s path of purchase from intent signal to conversion, giving marketers a definitive solution to find the best prospects, accurately optimize spend across devices and maximize ROI. The company is headquartered in NYC and has offices in Chicago, Los Angeles, Irvine, San Francisco, Detroit and Boston. For additional information, visit www.qualia-media.com.

About NinthDecimal
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index™ (LCI™) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contacts

For Qualia
Alex Levy, Silicon Alley Media
(650) 996-5758
[email protected]

For NinthDecimal
Brigit Valencia, BOCA Communications
(360) 597-4516
[email protected]

NinthDecimal Study Predicts Which Stores Will Benefit Most From Sports Authority Closing

Study Also Reveals 39 Percent Decrease in Consumer Foot Traffic at Sports Authority in the Year Leading Up to Shutdown Announcement

SAN FRANCISCO, CA–(Marketwired – Jul 18, 2016) – NinthDecimal, the leading omni-channel audience and measurement company, released a new study that reveals exactly which stores have the greatest opportunity to pick up customers from Sports Authority after it closes its doors for good. Based on NinthDecimal’s analysis of trillions of data points on consumer foot traffic from over 135 million unique individuals, the study predicted that the biggest beneficiaries among sports retailers and big box stores would be Big 5 Sporting Goods and Walmart. The study also revealed a 39 percent decline in foot traffic at Sports Authority stores in the year leading up to the announcement that it would completely shut down.

By comparing in-store foot traffic, the study revealed that Sports Authority customers visited Big 5 Sporting Goods stores 5.8 times more than other sports retailers, and that these customers visited Walmart 6.9 times more than other big box retailers. The data demonstrates that these retailers are in the best position to pick up revenue that previously went to Sports Authority, and are expected to see a proportional increase in sales once the shutdown is complete.

Dick’s Sporting Goods saw the second highest foot traffic from Sports Authority customers compared to sports retail competitors, with 2.7 times more visits on average, while Target was second among big box retailers, with 4.4 times more visits on average. While there’s no guarantee on where Sports Authority customers will take their business in the future, the newly released figures provide powerful and precise visibility into customer behavior patterns that will shape the sports retail market in the coming year.

The Data Behind the Decision
In March, Sports Authority announced that it planned to close 140 stores as part of its restructuring under bankruptcy, but by May, the retailer had made the decision to shutter all 463 stores. NinthDecimal’s study reveals important data behind this decision, most notably a 39 percent decline in foot traffic since May 2015. Foot traffic at Sports Authority stores was notably flat over the holiday shopping season, however there was a 9 percent week-over-week spike in visits during Memorial Day Weekend this year, likely due to the going-out-of-business sales.

For competitors, the disappearance of Sports Authority could have an especially strong effect in certain states where the retailer experienced the greatest share of foot traffic in its market, according to NinthDecimal’s analysis. The study revealed that Sports Authority claimed more than half of foot traffic among competitors in Hawaii, Rhode Island and Wyoming, and more than a quarter of consumer foot traffic in 11 other states including Florida, Illinois, Massachusetts and Texas.

Find the full study here. Learn more about NinthDecimal’s audience measurement solutions and other offerings at NinthDecimal.com.

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About NinthDecimal
NinthDecimal is the leading omni-channel audience and measurement company, operating at the intersection of the digital and physical worlds. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal’s data to plan, activate and measure campaigns, while gaining deeper insights into their audience and overall business. By bridging online and offline data, NinthDecimal’s pioneering Location Graph platform offers the most precise audience solution in the market to understand today’s consumer and how to engage them throughout the path-to-purchase. Its Location Conversion Index™ (LCI™) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.

NinthDecimal is headquartered in San Francisco with offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com.

Media Contacts
Brigit Valencia
BOCA Communications
360-597-4516
[email protected]