NinthDecimal and TiVo Research Partner to Measure Impact of TV Ad Spend on Consumer Real-World Behavior

Measurement Solution Provides Marketers With New Conversion Metrics That Show TV Viewership ROI SAN FRANCISCO and SAN JOSE, CA — October 15, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the launch of LCI® TV in partnership with TiVo® Research, a subsidiary of TiVo Inc (NASDAQ: TIVO). Through the integration of TiVo […]

Celebrating 75! NinthDecimal’s Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns

SAN FRANCISCO — September 17, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced that the NinthDecimal’s LCI® platform has measured over 75 campaigns on behalf of ZenithOptimedia clients. This significant milestone comes after NinthDecimal announced its measurement partnership with ZenithOptimedia back in March, launching the industry’s first omni-channel in-store measurement solution. By introducing […]

NinthDecimal Announces Cross-Device Partnership With Tapad For Offline Attribution

NinthDecimal’s LCI® Will Leverage Tapad’s Cross-Device Data To Provide Marketers With Campaign Measurement & Insights SAN FRANCISCO — September 15, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced a partnership with Tapad, the leader in cross-device marketing technology. Through the partnership, NinthDecimal’s LCI® platform will leverage cross-device data from The Tapad Device […]

New Report from NinthDecimal Reveals Continued Growth of Mobile Programmatic Advertising in 2015

Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign SAN FRANCISCO — July 23, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the results of its latest report on mobile programmatic advertising, which reveals that more advertisers are taking advantage of the opportunity to target specific mobile audience […]

NinthDecimal Named AlwaysOn Global 250 Winner for Third Consecutive Year

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the Global Internet-Based Sectors SAN FRANCISCO — July 16, 2015 — NinthDecimal, the leading mobile audience intelligence company, was selected as a winner of the AlwaysOn Global 250 award for the third year in a row. Inclusion […]

NinthDecimal Mobile Audience Insights Report Reveals Increasing Mobile Ad Effectiveness in Driving In-Store Foot Traffic

Mobile Continues to Transform Consumers’ Path-to-Purchase with Moblie Ads Resulting in a 57% Lift in Store Visits SAN FRANCISCO — June 8, 2015 — NinthDecimal, the leading mobile audience intelligence company, today released its “Mobile Audience Insights Report,” which reveals how mobile is increasingly influencing all stages along the consumers’ path-to-purchase. The research examines how […]

NinthDecimal Launches LCI® Verified Partner Program, Providing Brands, Publishers and Ad Networks With the Industry’s First Omni-Channel Measurement Standard

LCI® Offline Attribution Platform Provides Verified Partners With Unique Visibility Into How Advertising Impacts Physical-World Conversion SAN FRANCISCO — April 1, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the launch of its LCI® Verified Partner Program. This program enables brands, agencies, publishers and advertising networks to leverage the industry’s leading offline attribution […]

ZenithOptimedia and NinthDecimal’s Exclusive Partnership Delivers Industry-First Omni-Channel In-Store Measurement Platform

Joint Solution Provides Offline Attribution and Actionable Insights to Accurately Measure Marketing ROI SAN FRANCISCO — March 30, 2015 — ZenithOptimedia, the ROI agency, and NinthDecimal, the leading mobile audience intelligence company, have partnered to introduce a new standard of omni-channel measurement and audience insights for ZenithOptimedia clients. The partnership introduces offline attribution as a […]

NinthDecimal CPG Mobile Audience Insights Report Reveals New Data Around Mobile’s Continued Transformation of Consumers’ Path-to-Purchase

70% of CPG Shoppers Tried a New Brand or Product as a Result of Seeing a Mobile Ad, a 49% Increase Over 2013 SAN FRANCISCO — Jan 22, 2015 — NinthDecimal, the leading mobile audience intelligence company, today released its consumer packaged goods (CPG) “Mobile Audience Insights Report,” which reveals how mobile is increasingly influencing […]

NinthDecimal Again Selected by AlwaysOn as an OnMobile Top 100 Winner

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile Ecosystem SAN FRANCISCO —October 31, 2014 — NinthDecimal, the leading mobile audience intelligence company, today announced that it has again been chosen by AlwaysOn as one of the OnMobile Top 100 Private Companies, following recognition as an AlwaysOn […]