NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced it has expanded its offline attribution platform, Location Conversion Index® (LCI®), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI® helps marketers further connect their digital assets to offline sales, and […]

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions

SAN FRANCISCO, CA – Jun 29, 2017 – NinthDecimal, the leading marketing platform powered by location data, today announced that it has acquired MoLOGIQ, Inc., an innovative mobile audience platform. The acquisition will accelerate NinthDecimal’s data initiatives as it continues to address the growing business needs of its customers and partners. To that end, the […]

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer […]

NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers

SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study that directly links audience intelligence from its proprietary Location Graph™ platform to a quantifiable incremental lift in visitors for RaceTrac, operator and owner of more than 450 convenience stores in the south. Using physical-world behavioral data […]

NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions

SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it has appointed Manish Bhatia, one of the media industry’s leading executives, to its board of directors. Bhatia brings one of the most successful industry track records of identifying, building and managing successful digital data businesses globally with […]

NinthDecimal Introduces First Complete Cross-Device Native Ad Solution

SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the release of the first native ad solution to combine Location Graph™ audiences and Location Conversion Index® into a single offering for marketers. NinthDecimal native ads, available across mobile web, mobile app and desktop, deliver relevant and engaging […]

AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence

SAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location data, and AdColony, one of the largest independent mobile advertising platforms in the world – 2nd only to Google within the top 1,000 apps – today announced a deep strategic partnership that will bolster both companies’ offerings […]

NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses

SAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it reached profitability in the fourth quarter of 2016 driven by increasing demand for its data and measurement lines of business. The two business lines combined for an average 200 percent increase in year-over-year revenues. The accelerated growth […]

NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

SAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a comprehensive data integration agreement with Acxiom® (NASDAQ: ACXM) that will activate its audience intelligence to offer marketers people-centric marketing solutions that span the entire campaign cycle including planning, targeting and measurement. By joining Acxiom’s select group of […]

Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence

SAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced a partnership with the media agency Trilia, which will receive real-time access to NinthDecimal’s unique audience insights and ROI measurement based on consumers’ physical-world behavior. Trilia clients can now leverage sophisticated audience targeting for direct and programmatic campaigns, […]