Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number of its peers are still struggling to make money.
Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. For a business, especially a startup, early wins are crucial.
The growth of location data sharing just keeps chugging along.
The latest is an expansion of a pair-up between mobile location information company NinthDecimal and data services giant Acxiom, a firm with a data broker pedigree that has steadily built its marketing related capabilities in recent years.
In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region.
In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition for that category, largely because it did away with a siloed way of thinking about media. By fusing its search and programmatic practices under one integrated view of a “biddable media” marketplace, TMK hit all our core criteria — vision, innovation and leadership — simply by seeing and implementing a better way.
What is coming for next year? These leaders have a big dream they want to share.
What will the new year bring for most of us? Hope and fulfillment, pain and suffering? No one knows for sure. As usual, it’s a time to evaluate the last year and look forward to the new year. These entrepreneurs have shared their big dream for 2017.
What is NinthDecimal?
mobile audience intelligence
platform building the
understanding of people
by connecting their
digital & physical lives.