Attribution and Measurement are Creating a Data Management Arms Race

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior.

4 Location Data Myths That Hold Back Your Marketing Strategy

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place in measuring campaign effectiveness, but savvy marketers are realizing that foot traffic delivers a new level of insight.

Key Ways to Inspire Foodies to Action With Paid Social Creative

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets for the first time ever in 2015, and the restaurant dining experience has continued to undergo an evolution. Many legacy restaurant franchises are adapting to changing consumer preferences and (often […]

Facebook stock jumps after company beats on earnings and says it will spend less

Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google. The company also said on a conference call to discuss the results that 2017 expenses would rise less than previously forecast — it’s now saying that […]

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. NinthDecimal has acquired MoLOGIQ, a platform that uses physical location and other consumer data to identify and target audiences. In conjunction with the acquisition, NinthDecimal is launching NinthDecimal Labs to develop advanced solutions for customers.