David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior.
About Media Source
This author has yet to write their bio.Meanwhile lets just say that we are proud Media Source contributed a whooping 20 entries.
Entries by Media Source
While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place in measuring campaign effectiveness, but savvy marketers are realizing that foot traffic delivers a new level of insight.
Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets for the first time ever in 2015, and the restaurant dining experience has continued to undergo an evolution. Many legacy restaurant franchises are adapting to changing consumer preferences and (often […]
Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google. The company also said on a conference call to discuss the results that 2017 expenses would rise less than previously forecast — it’s now saying that […]
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way consumers dole out location data and have ripple effects for mobile marketing.
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. NinthDecimal has acquired MoLOGIQ, a platform that uses physical location and other consumer data to identify and target audiences. In conjunction with the acquisition, NinthDecimal is launching NinthDecimal Labs to develop advanced solutions for customers.
“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce. Amid a spate of location-centric deal-making, NinthDecimal has acquired MoLOGIQ, a mobile audience platform, in a bid to accelerate the building […]
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.
Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform NinthDecimal to help retailers create a link between store visits and purchases.
RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a mobile ad campaign in fall 2016 that encouraged smartphone users to visit its locations. RaceTrac worked with NinthDecimal for location data, digital ad agency Vert and design firm R/GA, according to a case […]