Entries by Laura Bowers, Marketing Manager

Announcing our Partnership with Affinity Solutions

We’re excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. This partnership empowers retailers to create a link between store visits and actual purchases. Learn more here. To kick-off our partnership, we’re hosting a webinar on Thursday, June 22 at 1 pm EDT. Join to hear from attribution experts […]

NinthDecimal and Tru Optik Form An Over-The-Top Partnership

We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television.  that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment. Using Tru Optik’s recently launched OTT Marketing Cloud, marketers now […]

Media Innovator Joins NinthDecimal’s Board of Directors

We’re excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American business of Kantar Media, has joined NinthDecimal’s Board of Directors. Manish brings a wealth of experience and knowledge to our board which is made up of leaders spanning marketing and advertising technology industries. In addition to comScore, […]

Partnership With AdColony To Create Immediate Market Growth Opportunities

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile […]

Foot Traffic Verifies NFL Viewership Decline

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game — a 0.5% decrease from the 111.9 million who watched Super Bowl 50 in 2016, according to Nielsen. Data from NinthDecimal reveals the whereabouts of consumers before, during and after the game compared […]

NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017

On 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion focused on how the partnership succeeds in driving greater value for clients with data, combining offline and online behavior, achieving scale without sacrificing accuracy, and leveraging solutions from both companies to achieve results that matter. Great presentation, Brian! […]

Register: Stages of a Digital Marketing Campaign Webinar

Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial audience targeting to sorting through mountains of data to assess campaign results, the success or failure of a campaign is predicated on many factors. Please join NinthDecimal, ShopAdvisor, and Mobee on Tuesday, February 28th at 1pm (EST) for an informative webinar […]

IAB Honors Kevin Ching, NinthDecimal’s VP, Product

Congratulations to Kevin Ching, who’s being honored with an IAB 2017 Service Excellence Awards for his work on the Mobile Location Data Guide for Publishers. IAB Service Excellence Awards are given out to individuals who made an outstanding contribution to an IAB initiative from the previous year. Even more amazing, only 19 individuals were honored. For those of […]

The Rising Growth of Programmatic & More Insights In Our 2016 Programmatic Review

According to eMarketer, more than 80 percent of display ads will be transacted programmatically by 2018. Higher-quality data, differentiated data inputs, and continued automation will work together to continue to fuel programmatic growth. To track the growth, we analyzed the data from the 1st half of 2016, and are pleased to announce our latest programmatic […]