Entries by Kassidy Keller, Senior Product Marketing Manager

9Dialogues: Featuring Peter Gent

“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, growth of offline attribution and the NinthDecimal/The Trade Desk partnership that is helping brands deliver on their marketing strategies. “Together, our integration helps our advertisers solve for common campaign strategies […]

Three Ways to Think Omni-Channel This Year

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]

9Dialogues: Featuring Lauren Zukowski

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]

NinthDecimal Chimes In On 2018 Retail Trends

eMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s President, David Staas, chimes in on how location data is changing the retail industry’s view of shoppers. “When we look at patterns—such as who are the people coming to the malls, where are the places they live—suddenly, it’s […]

3 Ways to Use CRM Data You’ve Likely Never Considered

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]

Webinar: How to Get the Most Out of Your CRM Data

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]

“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference

Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan.  INFronts is a “content, network and device agnostic forum” held for agencies, brand marketers and media buyers alike to discover and deliberate notable advancements in the world of data-driven Marketing & Advertising. In a short […]