Entries by Kassidy Keller, Senior Product Marketing Manager

3 Ways to Use CRM Data You’ve Likely Never Considered

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]

Webinar: How to Get the Most Out of Your CRM Data

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]

“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference

Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel in downtown Manhattan.  INFronts is a “content, network and device agnostic forum” held for agencies, brand marketers and media buyers alike to discover and deliberate notable advancements in the world of data-driven Marketing & Advertising. In a short […]