Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. David Staas, President, NinthDecimal highlights how this holiday season, retailers can take back business from e-commerce competitors and deliver a single customer shopping experience that seamlessly blends physical and digital worlds In recent years, particularly around the holiday […]
About David Staas, President
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Entries by David Staas, President
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. The drivers of that transformation are two-fold. First, we are in the “Era of Digitalization,” where all forms of media are rapidly becoming digitized — from planning to […]
With the holiday shopping season already in full swing, the all-important question is once again being asked: “Which retail brands will be winners in 2016?” As in recent years, all eyes will be on the battle between brick-and-mortar retailers and e-commerce sites. E-commerce has certainly seen a strong increase in market share over the past […]
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. What’s really exciting is how brands are putting more […]