As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]
About Carl J. Schutt, Product Marketing Coordinator
This author has yet to write their bio.Meanwhile lets just say that we are proud Carl J. Schutt, Product Marketing Coordinator contributed a whooping 8 entries.
Entries by Carl J. Schutt, Product Marketing Coordinator
School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology. Teacher Cat Davenport got the Carat team’s gears cranking on how to […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Liam Beesley, Art Director, Creative, and his insights into creative trends, the next steps for ad units, and favorite campaigns. What is your role within NinthDecimal? I lead the design and production of […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Nick Salinas, Executive Director of Client Success, and hear his thoughts on customer service and building a team at a “lean and mean” startup. What is your role within NinthDecimal? As Executive […]
It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Stephanie Vandenberg, VP, Head of Agency Partnerships at NinthDecimal, and hear her thoughts on agencies, strategic partnerships, and the importance of understanding and leveraging data. What’s the most important thing you’ve noticed […]
On 12/1/16, Todd Adest (NinthDecimal, VP of Sales) moderated a panel of esteemed individuals at the Brand Innovators Summit in the New York Times building. Sitting on the panel were Erin Everhart (Sr. Manager, Media Strategy & Mobile – The Home Depot), Laston Charriez (Chief Product Officer – Denver Mattress Company – formerly at Western […]
Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, Senior Partner Manager, Programmatic Solutions, leading a Programmatic Bootcamp session on how marketers can understand a consumer’s journey using CRM and physical world data in programmatic environments. She speculated that physical world data will continue to […]
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