Entries by Carl J. Schutt, Product Marketing Coordinator

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]

Elated at eXelate

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]

9Dialogues: Featuring Brian Kilmer

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Brian Kilmer, SVP of Advanced Television & Central Regional Sales about integrating 9D data within TV buys to meet marketers’ demands of reaching their customers across the new TV ecosystem.  What is […]

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]

Carat Makes The Grade at 9DU

School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology.  Teacher Cat Davenport got the Carat team’s gears cranking on how to […]

9Dialogues: Featuring Liam Beesley

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Liam Beesley, Art Director, Creative, and his insights into creative trends, the next steps for ad units, and favorite campaigns. What is your role within NinthDecimal? I lead the design and production of […]

9Dialogues: Featuring Nick Salinas

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Nick Salinas, Executive Director of Client Success, and hear his thoughts on customer service and building a team at a “lean and mean” startup. What is your role within NinthDecimal? As Executive […]

Bottoms Up to a High Video Completion Rate

It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed […]

9Dialogues: Featuring Stephanie Vandenberg

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Stephanie Vandenberg, VP, Head of Agency Partnerships at NinthDecimal, and hear her thoughts on agencies, strategic partnerships, and the importance of understanding and leveraging data. What’s the most important thing you’ve noticed […]

Live from Brand Innovators Summit, Life at the Intersection of Content & Commerce

On 12/1/16, Todd Adest (NinthDecimal, VP of Sales) moderated a panel of esteemed individuals at the Brand Innovators Summit in the New York Times building. Sitting on the panel were Erin Everhart (Sr. Manager, Media Strategy & Mobile – The Home Depot), Laston Charriez (Chief Product Officer – Denver Mattress Company – formerly at Western […]