Entries by NinthDecimal

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

Partnership Empowers Retailers to Create a Link Between Store Visits and Actual Purchases NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic […]

NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers

Location Conversion Index™ Reveals 47 Percent Incremental Increase in Visitors SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study that directly links audience intelligence from its proprietary Location Graph™ platform to a quantifiable incremental lift in visitors for RaceTrac, operator and owner of more than […]

NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions

Former Nielsen and comScore Executive to Help Build Upon Accelerated Growth SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it has appointed Manish Bhatia, one of the media industry’s leading executives, to its board of directors. Bhatia brings one of the most successful industry track records […]

NinthDecimal Introduces First Complete Cross-Device Native Ad Solution

Combining Native Advertising with Custom Audiences and Offline Attribution Drives Consumer Engagement for Marketers SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the release of the first native ad solution to combine Location Graph™ audiences and Location Conversion Index™ into a single offering for marketers. NinthDecimal […]

AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence

Marketers Can Combine the Power of TV-Like Mobile Video and Industry-Leading Location Targeting To Drive Real World Outcomes for Their Brands SAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location data, and AdColony, one of the largest independent mobile advertising platforms in the world – 2nd […]

NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses

Demand for Omni-Channel Marketing Solutions Fuels More Than 70 Percent Customer Growth in 2016 SAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it reached profitability in the fourth quarter of 2016 driven by increasing demand for its data and measurement lines of business. The two business […]

NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

Data Partnership Delivers One-to-One Precision Targeting and Measurement at Scale With No Limitations SAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a comprehensive data integration agreement with Acxiom® (NASDAQ: ACXM) that will activate its audience intelligence to offer marketers people-centric marketing solutions that span the entire […]

NinthDecimal and Nielsen Catalina Solutions Give a Reason to Love Hump Day

On Wednesday, 9/28/16, NinthDecimal hosted its 3rd annual AdWeek soirée at the Haven Rooftop at the Sanctuary Hotel, co-sponsored by partner Nielsen Catalina Solutions. A crowd of about 200 people gathered throughout the night to celebrate with flowing libations the midpoint of the week-long series of conferences, sessions, and webinars. Participating in the Brand Innovators […]

NinthDecimal University Makes the Grade at Kepler Group

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” Carin led the session and spoke about how NinthDecimal’s ability to build custom target audiences using our precise data, how our Location Conversion Index (LCI™) dashboard measurement solution allows marketers to see the how successful their campaign advertising is at […]