Partnership Empowers Retailers to Create a Link Between Store Visits and Actual Purchases
NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer conversions, from ad exposure to store visit to purchase, marketers can better understand campaign effectiveness and apply those insights to optimize their marketing efforts across media channels, creatives, and strategies.
“Understanding consumers’ offline purchase behavior and making it more actionable is very compelling for marketers who want to recognize what is driving customers into stores,” said Amit Seth, president of Affinity Solutions. “Through the joint attribution offering, marketers can create an important connection between media campaigns and actual business results, which leads to a higher proven ROI.”
The partnership connects Affinity Solutions’ Closed-Loop Measurement solution and its merchant -level purchase data for retailers with NinthDecimal’s industry leading offline attribution solution, Location Conversion Index™ (LCI™), to provide insights into the physical and transactional behaviors of consumers after they have been exposed to marketing campaigns. LCI™ is built with the industry’s largest measured audience for foot traffic attribution. Marketers can use its cross-screen measurement capabilities to optimize and evaluate campaigns across mobile, online, and TV.
“Understanding the link between store visits and purchases is one of the most critical insights for success in the rapidly changing and competitive retail industry,” said David Staas, president of NinthDecimal. “Our partnership with Affinity Solutions establishes one of the most compelling closed-loop measurement offerings available to answer every marketer’s biggest question – is my advertising driving business results?”
The new joint end-to-end closed-loop measurement solution leverages NinthDecimal’s proprietary device-to-household graph that maps ad exposure data gathered by NinthDecimal to Affinity Solutions’ purchase data in a privacy-friendly manner. With this information, brands can answer important questions about their campaigns, such as what advertising tactics are best at driving people into stores, what’s best at getting them to purchase, and if their campaign got customers to visit more frequently or make more purchases. The agreement with Affinity Solutions expands upon NinthDecimal’s broader measurement portfolio, which covers foot traffic attribution across channels (including TV), post-campaign audience insights, CRM-based attribution, and TV Tune In.
Join industry experts from NinthDecimal and Affinity Solutions June 22 for a webinar on ‘Full-Funnel Attribution’. Click here for more information.
About Affinity Solutions
Affinity Solutions makes all marketing more productive by driving significantly greater business outcomes for marketers using the power of purchase data and analytics. Through our partnerships with over 4,000 financial institutions, Affinity Solutions has real-time and secure access to where and when consumers are spending across brands, categories, geographies, and channels. Key intelligence is gleaned from the continuous, real-time discovery of an individual’s purchase patterns to identify, reach, and influence likely buyers at the right moments of choice; as well as to measure and optimize the sales impact of marketing campaigns. This gives marketers the ability to deliver unique and engaging experiences throughout the customer journey – from discovery to purchase to loyalty – to maximize and increase customer lifetime engagement and value.
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights, and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers with a new model of the customer journey for impactful engagement.
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