NinthDecimal offers marketers true one-to-one audience targeting through the industry’s most precise and accurate audience intelligence platform. As advertising and media buying moves from a media-centric approach to a people-centric approach, marketers need an audience solution truly architected around the individual. NinthDecimal delivers that precision – up to 10,000 times more accurate than other solutions – providing the same level of audience sophistication in mobile enjoyed across all other media channels.
WHERE You Go is the Best Indicator of WHO You Are
We take our mobile devices with us everywhere we go. Location sheds light on how consumers go about their daily lives, creating one of the most meaningful audience signals in mobile. The Location Graph™ platform builds on over a decade of expertise in transforming this powerful location data into rich audience intelligence. With over a trillion data points from a billion devices, it has been market proven by hundred’s of the world’s leading brands.
Audiences Built on Where Consumers Spend
Their Time & Money
Location is a real-world cookie in the truest sense. It is a source for building audiences, as well as a powerful way to integrate other sources of data, just as cookies do in online. NinthDecimal’s precision enables the most effective way to integrate additional data sources to create new audiences. Through select partnerships with companies such as Datalogix, NinthDecimal has integrated offline purchase data with Location Graph™ audiences. This combines two of the most powerful signals for understanding audiences – where people spend their time and where they spend their money.
Marketers are leveraging this combined data to reach loyal customers (shop at your stores and buy your products), run conquesting campaigns (your competitor’s stores or products), and lifestyle campaigns based on interests.