NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, use NinthDecimal to achieve high performing campaigns by engaging the most precise and relevant audiences across all media channels on a single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index™ (LCI™) is the mobile industry’s most accurate ROI metric for measuring the incremental lift in store visits directly attributed to mobile ad campaigns; and its data partnerships with leading companies like Datalogix and Neustar provide a comprehensive closed-loop solution for marketers.
NinthDecimal empowers marketers and advertisers to leverage a people-centric approach to understanding and engaging their audience across all media channels. We help marketers target individuals at the right marketable moment to achieve the best campaign performance possible.
HOW WE WORK
The Richest Audiences Made Available Everywhere
NinthDecimal brings together the most powerful audience data from both digital and real-world sources, and makes this data available to industry leaders across the mobile ecosystem – from agencies and brands, to programmatic ad buying platforms, to industry partners. By leveraging this data, we enable marketers to create their specific target audience, and reach this audience across mobile display, mobile video, online and Wi-Fi ad platforms. We also utilize a unique suite of measurement and insights tools to drive campaign success.
A People-Centric Approach
Marketers today have shifted their focus from utilizing a Media-Centric approach to a People-Centric approach, starting campaign development with building an audience, and then choosing which media channels to employ, rather than the other way around. A People-Centric approach requires a unique understanding of audience. NinthDecimal is leading this shift, meeting marketer needs with a platform architected around the individual. Through this level of precision, we help marketers to reach, measure, and understand their desired audience on a true one-to-one basis, wherever they may be.
The NinthDecimal Difference
NinthDecimal’s precision, scale, and advanced data science allow us to build the most accurate understanding of audiences, providing clients with actionable intelligence and massive campaign reach that drive meaningful business results. Our core capabilities differentiate us from any other player in the industry:
- Precision – We offer the most precise audience solution in the market, bridging data from the digital & physical worlds to create a true understanding of mobile consumers & how to engage them throughout their path-to-purchase
- Audience Scale – The scale of our proprietary data, comprised of over 5 trillion data points from 1 billion+ devices, allows us to create 1,000’s of custom audience profiles for massive campaign reach to the right consumers
- Top-Tier Measurement & Performance Capabilities – We’re able to measure the true impact of mobile campaigns on real world behavior to effectively close the loop & provide measurement down to the point of purchase
- One Audience, One Platform – We enable marketers to achieve high performing campaigns by reaching & engaging the same audience across all media channels on a single platform
Making Mobile Smarter
NinthDecimal introduced the mobile industry to one-to-one audience targeting with the launch of our Location Graph™, the first platform to build audiences using historical location data. The subsequent launch of our Location Conversion Index™ offered marketers the first mobile measurement solution beyond the click that could accurately measure incremental lift. NinthDecimal is now leading the way in exposing mobile audiences across the digital ecosystem, bringing advanced performance and measurement to all the ways the brands want to engage their audience.