NinthDecimal & Tivo Transform
TV Advertising Market

Partnership Introduces New Conversion Metrics Enabling
Marketers to Measure TV Ad Spend Effectiveness



Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


We're #210 on the

Fastest Growing Private
Companies in America!


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales

AdExchanger – October 15, 2015
by Allison Schiff

“When the head bean-counter at Brand X walks into the CMO’s office and wants proof that TV spending works, the CMO needs a better answer than “My gut tells me it does…”

Read More

NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

Street Fight – October 15, 2015
by Anne Melton

“In today’s digitally-focused advertising landscape, overlooking TV’s influence is easy. But at 38%, it still accounts for the largest share of U.S. media spending, topping digital by six percentage points, according to September 2015 figures from researcher eMarketer…”

Read More

NinthDecimal Teams With TiVo On In-Store Attribution For TV Ads

GeoMarketing – October 15, 2015
by David Kaplan

Learn More

NinthDecimal’s Staas: Programmatic Will Become a Strong Opportunity for Small Business Owners

Street Fight – October 2, 2015
by Noah Elkin

“At an Advertising Week XII event this week, Street Fight caught up with NinthDecimal president David Staas, who’s been with the company since the JiWire days, to talk about how NinthDecimal has evolved and where he sees opportunities for small business owners…”

Read More

 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.


iMedia Breakthrough Summit 2015

Navigating Content & Creativity
in a Programmatic World

October 25-28, 2015
Austin, TX

Learn More

Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan