NinthDecimal

Has Made the Inc. 5000 List

for the

2nd Consecutive Year

NinthDecimal Webinar:

Debunking the Myths of Location-Based Measurement

October 5, 2016

11 AM PT / 2 PM ET

Hosted by the MMA

LCI™ Platform Accelerates Growth
with Introduction of Cross-Device

Benchmark Data Reveals Cross-Device
Campaigns are 60% More Effective

LCI™ TV: Closed-Loop TV
Planning & Measurement Solution

Conversion metrics to understand the
effectiveness of your TV ad spend

Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

Measure your mobile
ROI down to the
point of purchase

Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

In the News

Quiznos Cooks Up In-Store Traffic With Mobile Video

AdExchanger – September 15, 2016
by Kelly Liyakasa

Quiznos is working to connect the dots between digital ad exposures and store visitation. After emerging from bankruptcy in 2014, Quiznos reduced its brick-and-mortar presence. With fewer stores, each location had to work harder. So Quiznos changed its media mix to support its new retail footprint. […]

How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution

GeoMarketing – September 8, 2016
by David Kaplan

Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns […]

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise

Adweek – July 18, 2016
by Christopher Heine

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand’s absence […]

Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

Marketing Land – July 18, 2016
by Greg Sterling

Location history and foot traffic data are increasingly being used for audience identification and offline attribution […]

NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting

Beet.TV – June 16, 2016
by Steve Ellwanger

If you want more precise television audience targeting, why stop at just addressable households, with their limited scale? With more than 1.5 trillion monthly consumer location data points, NinthDecimal says it can bring richer audience targeting not only to addressable but also to linear and programmatic TV […]

NinthDecimal Powers Offline Attribution with 155 Partnerships

Mobile Marketing – April 15, 2016
by Tim Maytom

Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution […]

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

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Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Download ⬇︎