Mobile Marketing Magazine – February 10, 2015
by Tim Maytom
Automobile advertising made up 49 per cent of programmatic impressions bought in 2014, a report by mobile audience intelligence firm NinthDecimal has revealed, making car manufacturers the clear early adopters of this ad technology.
BIA Kelsey – January 30, 2015
by Rick Ducey
NinthDecimal derives its name from its key differentiator, a people centric lat/long precision down to four feet. Tile centric lat/long solutions often resolve geographic locations down to perhaps 100 meter tiles or grids.
Frost & Sullivan – January 27, 2015
by Vikrant Gandhi
Frost & Sullivan analyst Vikrant Gandhi shares how NinthDecimal is solving the measurement challenge in our cross-channel marketing world.
MediaPost Communications – January 22, 2015
by Chuck Martin
More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report.
Research & Insights
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.
Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.
LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing
Learn strategies SMBs can leverage the growth in mobile usage to drive leads.
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands
This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.
LSA |14: Measuring Real World
Results from Mobile Ads
NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.
“One of the most accurate audience segment and profiling data sets in the industry.”
Frost & Sullivan, 2013