MediaPost – June 25, 2015
by Tyler Loechner
“…Centro has announced partnerships with data management platforms (DMPs) BlueKai (owned by Oracle) and NinthDecimal…”
GeoMarketing – June 8, 2015
by David Kaplan
“Consumers are increasingly “mobile-first” when it comes to making offline purchasing decisions, as a NinthDecimal industry report found shoppers were twice as likely to research new products and brands on a mobile device last year versus 2013…”
VentureBeat – June 8, 2015
by Barry Levine
“Since mobile advertising began, marketers have wondered about its effectiveness. After all, it’s a small screen, you’re on the go, and, until recently, connections were often spotty and slow. A new report from San Francisco-based mobile intelligence firm NinthDecimal, released today, shows that mobile ads on smartphones and tablets are having a big effect — and its impact is growing…”
Research & Insights
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.