AdExchanger – October 15, 2015
by Allison Schiff
“When the head bean-counter at Brand X walks into the CMO’s office and wants proof that TV spending works, the CMO needs a better answer than “My gut tells me it does…”
Street Fight – October 15, 2015
by Anne Melton
“In today’s digitally-focused advertising landscape, overlooking TV’s influence is easy. But at 38%, it still accounts for the largest share of U.S. media spending, topping digital by six percentage points, according to September 2015 figures from researcher eMarketer…”
GeoMarketing – October 15, 2015
by David Kaplan
Street Fight – October 2, 2015
by Noah Elkin
“At an Advertising Week XII event this week, Street Fight caught up with NinthDecimal president David Staas, who’s been with the company since the JiWire days, to talk about how NinthDecimal has evolved and where he sees opportunities for small business owners…”
Research & Insights
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.