NinthDecimal Achieves
Profiltability in 2016

Driven by Growth in Audience Data
and Measurement Businesses

Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

Measure your mobile
ROI down to the
point of purchase

LCI™ TV: Closed-Loop TV
Planning & Measurement Solution

Conversion metrics to understand the
effectiveness of your TV ad spend

Uncover insights to
understand your consumers’
new path-to-purchase

NinthDecimal Achieves Profiltability in 2016

Driven by Growth in Audience Data and Measurement Businesses

LCI™ TV: Closed-Loop TV Planning & Measurement Solution

Conversion metrics to understand the effectiveness of your TV ad spend

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Engage the most precise audiences built from the signals that matter

Measure your mobile ROI down to the point of purchase

Uncover insights to understand your consumers’ new path-to-purchase

The Leading Precise Audience Intelligence Platform

In the News

Audience Data and Measurement Businesses Pay Off for NinthDecimal

Mobile Marketing Watch – , 2017
by Kevin Matthies

This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing demand for its data and measurement lines of business.” According to a statement emailed to MMW, the two business lines […]

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NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

Street Fighter – , 2017
by

Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number of its peers are still struggling to make money. […]

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NinthDecimal Riding Data-Driven Demand

Mad Marketer –  March 8, 2017
by Maurice Nagle

Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. For a business, especially a startup, early wins are crucial. Far too often, an enthusiastic entrepreneur will energize their team to no avail; however those startups capable of turning a snowflake into the snowball effect are set up for long term success. […]

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Acxiom Expands NinthDecimal Location Data Partnership

Ad Age – , 2017
by

The growth of location data sharing just keeps chugging along. The latest is an expansion of a pair-up between mobile location information company NinthDecimal and data services giant Acxiom, […]

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NinthDecimal, Acxiom Team For Location Data

MediaPost – January 24, 2017
by Tobi Elkin

NinthDecimal, a marketing platform comprised of location data, on Tuesday announced a data integration agreement with Acxiom. Marketers can now activate NinthDecimal’s location-based audience segments and Acxiom’s third-party audiences on top of their own CRM […]

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NinthDecimal and Acxiom Partner for ‘People-centric Marketing Solutions’

Mobile Marketing – January 24, 2017
by

Mobile programmatic and audience intelligence platform NinthDecimal has linked up with Acxiom, a data technology and services company, to provide marketers with ‘people-centric marketing solutions’. […]

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How This Regional Toyota Marketer Connected TV Ads to Dealer Visits

Ad Age – January 12, 2017
by

In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region. […]

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Mobile Agency Of The Year: The Media Kitchen

MediaPost – January 5, 2017
by

In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition for that category, largely because it did away with a siloed way of thinking about media. […]

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10 Entrepreneurs Share Their ‘Big Dream’ for 2017

Inc – December 28, 2016
by

What will the new year bring for most of us? Hope and fulfillment, pain and suffering? No one knows for sure. As usual, it’s a time to evaluate the last year and look forward to the new year. These entrepreneurs have shared their big dream for 2017. […]

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 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

Events

March 6 – 7, 2017
San Francisco, CA

Learn More

The annual RampUp summit is a hub of excitement and idea-sharing that gathers major players in digital marketing together in one place.

RampUp 2017
Cannes Lion 2017

Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its epicentre.

June 17 – 24, 2017
Cannes, France

Learn More

Videos

ARF Interview at Cannes 2016

David Staas, President of NinthDecimal is interviewed by Gayle Fuguitt, CEO of The Advertising Research Foundation at Cannes

LSA |14: Measuring Real World Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging online and offline.

BigDataSV 2014 Interview

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Webinars

Webinar: Debunking the Myths of Location-Based Measurement

This webinar, hosted by the MMA, sets the record straight. Watch our presentation on debunking the most common “myths” in the industry.

IAB Webinar Series: Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences & GeoFencing

Learn innovative strategies SMBs can leverage to fuel growth in mobile usage and drive leads