LCI™ Platform Accelerates Growth
with Introduction of Cross-Device

Benchmark Data Reveals Cross-Device
Campaigns are 60% More Effective

LCI™ TV: Closed-Loop TV
Planning & Measurement Solution

Conversion metrics to understand the
effectiveness of your TV ad spend

Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

Engage the most precise
audiences built from the
signals that matter




CRM Data

Measure your mobile
ROI down to the
point of purchase

Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 In the News

NinthDecimal Powers Offline Attribution with 155 Partnerships

Mobile Marketing – April 15, 2016

“Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution…”

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Data: Cross-Device Campaigns 60 Percent Better Than PC-Only for Offline Conversions

Marketing Land – April 15, 2016

“NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media…”

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The Omnichannel Moment: Cross-Device Ads Are 60 Percent More Effective For Brick-And-Mortar Brands

GeoMarketing – April 14, 2016
by David Kaplan

“One year after they partnered on online-to-offline measurement, NinthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits…”

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Programmatic Mobile Ad Spend Leaps Forward in CPG Sector: Report

Mobile Marketer – April 4, 2016

“Consumer packaged goods brands are now leading in programmatic ad spend on mobile, making a significant leap from 2014, when the sector came in fourth place, according to a new report from NinthDecimal…”

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How ‘Location’ Is Changing The Way Media Buyers Are Targeting Mobile Shoppers

GeoMarketing – March 31, 2016
by David Kaplan

“Demographics remains the backbone of ad targeting, says NinthDecimal’s David Stass. But the focus on ‘where’ and ‘what’ people do online are upending those legacy methods…”

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 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

Videos & Webinars

iab thumb-video
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Watch Now


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan