MediaPost – December 29, 2015
by Chuck Martin
“…Reviewing the 10 most read MobileShopTalk columns of the year, beacons were top of mind for many, with 6 of the top 10 stories related to beacons…”
Marketing Land – December 2, 2015
by Greg Sterling
“Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits…”
GeoMarketing – November 20, 2015
by David Kaplan
“Offline attribution is in demand and real-time focused marketers don’t want to wait a month or a week to see whether an ad led someone to a local shop…”
New York Post – October 25, 2015
by James Covert
“TiVo’s aggressive bid to disrupt the TV-ratings system is taking a snarky turn. The set-top box firm will announce Monday that it will give away for free the basic TV-ratings data that has been sold for decades by Nielsen and, more recently, some smaller players angling to break its hold…”
Research & Insights
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.