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LCI™ TV: Closed-Loop TV
Planning & Measurement Solution

Conversion metrics to understand the
effectiveness of your TV ad spend

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Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

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We're #210 on the

Fastest Growing Private
Companies in America!

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Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

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Measure your mobile
ROI down to the
point of purchase

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Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year

MediaPost – December 29, 2015
by

“…Reviewing the 10 most read MobileShopTalk columns of the year, beacons were top of mind for many, with 6 of the top 10 stories related to beacons…”

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Mobile Marketer UberMedia Introduces The Concept Of “LROI”

Marketing Land – December 2, 2015
by

“Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits…”

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Drawbridge’s Cross-Platform Analytics Now Includes Daily Reporting On Store Visits

GeoMarketing – November 20, 2015
by David Kaplan

“Offline attribution is in demand and real-time focused marketers don’t want to wait a month or a week to see whether an ad led someone to a local shop…”

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TiVo to give TV-ratings data away for free

New York Post – October 25, 2015
by James Covert

“TiVo’s aggressive bid to disrupt the TV-ratings system is taking a snarky turn. The set-top box firm will announce Monday that it will give away for free the basic TV-ratings data that has been sold for decades by Nielsen and, more recently, some smaller players angling to break its hold…”

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 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

Events

iMedia Agency Summit 2016

Creativity Meets Automation

December 5 - 9, 2015
Scottsdale, AZ

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The International
Computer Electronics Show

The world's largest trade show for
consumer technology of any kind

January 6 - 9, 2016
Las Vegas, NV

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CES Las Vegas: Mega Trends

Hosted by the Four Seasons Las Vegas

January 5, 2015
Las Vegas, NV

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South By Southwest 2016

Five days of compelling presentations
and panels from the brightest
minds in emerging technology

March 11 - 15, 2016
Austin, TX

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Cannes Lions 2016

Creativity: Matters for Business,
for Change, for Good

June 18 - 25, 2016
Palais des Festivals, Cannes, France

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Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

Testimonials

“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan