In the News
Mobile Marketing – April 15, 2016
by Tim Maytom
“Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution…”
Marketing Land – April 15, 2016
by Greg Sterling
“NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media…”
GeoMarketing – April 14, 2016
by David Kaplan
“One year after they partnered on online-to-offline measurement, NinthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits…”
Mobile Marketer – April 4, 2016
by Brielle Jaekel
“Consumer packaged goods brands are now leading in programmatic ad spend on mobile, making a significant leap from 2014, when the sector came in fourth place, according to a new report from NinthDecimal…”
GeoMarketing – March 31, 2016
by David Kaplan
“Demographics remains the backbone of ad targeting, says NinthDecimal’s David Stass. But the focus on ‘where’ and ‘what’ people do online are upending those legacy methods…”
Research & Insights
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.