Research reveals new
opportunities for retailers to
influence mobile shoppers

Our Q2 Mobile Audience Insights Report identifies
how retailers can engage consumers on their
smartphone throughout their path-to-purchase


Introducing the industry's
1st one-to-one programmatic
mobile audience solution

Audience Profiles

Programmatic Partners


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

NinthDecimal Introduces One-to-One Programmatic Mobile Solution

Mobile Marketing Magazine – August 7, 2014

“Mobile audience intelligence company NinthDecimal has unveiled its Programmatic Mobile Audience Solution, aimed at enable brands, agency trading desks and publishers to to buy sophisticated audience targeting for their programmatic mobile campaigns…”

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NinthDecimal Launches Mobile Programmatic Offering For Audience Targeting

MediaPost – August 6, 2014

“NinthDecimal, a mobile ad platform, has entered the programmatic marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution…”

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NinthDecimal Pushes Further Into Mobile Programmatic

AdExchanger – August 6, 2014

“Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend…”

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10 Things In Advertising You Need To Know Today

Business Insider – August 6, 2014

“NinthDecimal, a mobile measurement platform, launched a new product that will effectively allow advertisers and publishers to purchase mobile audiences programmatically…”

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NinthDecimal: Programmatic Unlocks The Connection Between Physical And Digital Marketing

GeoMarketing – August 6, 2014

“Mobile data engine NinthDecimal has followed through on last month’s plans to expand its programmatic offerings with a range of new partners that promise to seamlessly connect marketers to consumers, regardless of the screen they’re viewing…”

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Platform offers one-to-one programmatic options

BizReport – August 6, 2014

“Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs…”

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DirectMarketingNewsNinthDecimal Unveils Programmatic Mobile Audience Solution

DMNews – August 6, 2014

“NinthDecimal, the mobile audience intelligence company formerly known as JiWire, announced a new mobile audience buying service today…”

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Adweek-LogoWhy Microsoft Is Wrapping Location-Based Ads Around Retail Stores

Adweek – June 9, 2014

“Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago…”

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Mediapost-LogoJiWire Rebrands As NinthDecimal, Partners With TubeMogul To Support Mobile Video

Mediapost – June 9, 2014

“Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecimal”…

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 Research & Insights

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.

CPG Research & Purchase Behaviors: Q3 2013 Mobile Audience Insights Report

Our Q3 report focuses on understanding how mobile has become a critical tool for CPG brands in the consumer path to purchase.

Retail Research & Purchase Behaviors: Q2 2013 Mobile Audience Insights Report

Our Q2 report focuses on understanding how mobile is transforming consumer behaviors with respect to the retail industries.


Mobile Media Summit at AdWeek

Join us at Mobile Media Summit’s AdWeek event for our Unlocking Mobile Audiences panel!

September 29, 2014

Learn More »

Mobile Marketing Association
SM2 Innovation Summit at AdWeek

Join NinthDecimal and Neustar to learn what technologies and data solutions can be applied to help marketers be more effective in
a multi-screen world.

October 1, 2014

Learn More »

Brand Innovators 2014
Content Marketing Series

Learn more about how content marketing can drive your sales.
Enroll now for Brand Innovators Content Marketing!

October 7, 2014

Learn More »

Brand Innovators 2014
Content Marketing Series

If you’ll be at Dreamforce this year, stop by and say hi to us - and stay tuned for a surprise partnership announcement!

October 13-16, 2014

Learn More »

Videos & Webinars

LSA |14: Measuring Real World Results from Mobile Ads - NinthDecimal's Keith Kilpatrick joins the panel discussion

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013