Research reveals mobile’s
transformative role throughout
the CPG path-to-purchase

CPG Mobile Audience Insights Report provides marketers
new data to better engage today’s mobile consumer


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

Let’s Get Physical: NinthDecimal Bridges Virtual & Physical Worlds

BIA Kelsey –  January 30, 2015
by Rick Ducey

NinthDecimal derives its name from its key differentiator, a people centric lat/long precision down to four feet. Tile centric lat/long solutions often resolve geographic locations down to perhaps 100 meter tiles or grids.

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Improving Digital Advertising – the NinthDecimal Approach

Frost & Sullivan – January 27, 2015
by Vikrant Gandhi

Frost & Sullivan analyst Vikrant Gandhi shares how NinthDecimal is solving the measurement challenge in our cross-channel marketing world.

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Mobile is Making Inroads in Grocery

Fierce Mobile Retail – January 27, 2015
by Laura Heller

Mobile use is the greatest during the planning stages of the shopping trip, with 86 percent of shoppers now using devices before heading to the store, according to a new report from NinthDecimal.

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Mobile Moves in On Grocery Shopping

MediaPost Communications – January 22, 2015
by Chuck Martin

More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report.

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Reports: Mobile Economy Flourishing

BizReport – January 26, 2015
by Kristina Knight

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products.

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 Research & Insights

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.


International Consumer
Electronics Show

Mobile & Emerging Media: What's Next?
Attend our Brand Innovators panel @ CES

January 5, 2015 @ 4:05pm PST
Las Vegas, NV

Mobile Media Summit San Francisco

Learn about issues in mobile
advertising, including data, location,
multiscreen, & programmatic.

January 27, 2015
San Francisco, CA

IAB Annual Leadership Meeting:
Content and the Kingmakers

Learn how the evolution of content is
affecting both programming and marketing.

February 8-10, 2015
Phoenix, AZ

iMedia Brand Summit

Discover 2015 trends like omni-channel,
programmatic, measurement
capabilities, & more.

February 22, 2015
Amelia Island, FL

South By South West

Join NinthDecimal & Mondalez
International for a full day event,
cocktail reception & VIP dinner.

March 13, 2015
Austin, TX

Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

iab thumb-video
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Watch Now »


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013