ZenithOptimedia & NinthDecimal

Partner to Deliver Industry’s 1st
Omni-Channel Measurement Solution


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

A New System Tracks Which Ads Coaxed Your Feet to Walk into that Store

VentureBeat – March 30, 2015
by Barry Levine

“The next time you decide to walk into a real store, zillions of digital bits are working overtime to figure out why. The newest system undertaking that task, being announced today, is something with the soporific name of the Location Conversion Index (LCI)…”

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ZenithOptimedia Wants To Measure The Real World

AdExchanger – March 30, 2015
by Allison Schiff

“Publicis Groupe media shop ZenithOptimedia revealed Monday it’s hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution…”

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ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution

Street Fight – March 30, 2015
by Liz Taurasi

“A partnership announced this morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients…”

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ZenithOptimedia & NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard

Marketing Land – March 30, 2015
by Greg Sterling

“Consumer location data being used for measurement and media planning. Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry…”

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 Research & Insights

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.


Internet Week: New York

Learn about our new
omni-channel partnership
with Zenith Optimedia.

May 18-23, 2015
New York City, NY

Learn More

Cannes Lions International
Creativity Festival

Join us for seven days
of networking, celebration,
inspiration and learning.

June 21-27, 2015
Cannes, France

Learn More

Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Watch Now


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013