In the News
AdExchanger – September 15, 2016
by Kelly Liyakasa
Quiznos is working to connect the dots between digital ad exposures and store visitation. After emerging from bankruptcy in 2014, Quiznos reduced its brick-and-mortar presence. With fewer stores, each location had to work harder. So Quiznos changed its media mix to support its new retail footprint. […]
GeoMarketing – September 8, 2016
by David Kaplan
Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns […]
Adweek – July 18, 2016
by Christopher Heine
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand’s absence […]
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
Marketing Land – July 18, 2016
by Greg Sterling
Location history and foot traffic data are increasingly being used for audience identification and offline attribution […]
Beet.TV – June 16, 2016
by Steve Ellwanger
If you want more precise television audience targeting, why stop at just addressable households, with their limited scale? With more than 1.5 trillion monthly consumer location data points, NinthDecimal says it can bring richer audience targeting not only to addressable but also to linear and programmatic TV […]
Mobile Marketing – April 15, 2016
by Tim Maytom
Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution […]
Research & Insights
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.