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JiWire is now

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Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

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Engage the most precise
audiences built from the
signals that matter





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Measure Your Mobile
ROI Down to the
Point of Purchase

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Uncover Insights to
Understand Your Consumers’
New Path-to-Purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

Announcing the 2014 AlwaysOn Global 250 Top Private Companies

AlwaysOn – July 9, 2014

“One look at this year’s 12th annual AlwaysOn Global 250 winners, and you can see that the technology landscape has changed dramatically during the last decade…”

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geomarketing2_108pxAfter JiWire Rebrands As NinthDecimal, Company Preps Programmatic Offerings

GeoMarketing – July 7, 2014

“More than a decade after its founding, mobile ad and data software provider JiWire decided early last month to rechristen itself as NinthDecimal…”

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Adweek-LogoWhy Microsoft Is Wrapping Location-Based Ads Around Retail Stores

Adweek – June 9, 2014

“Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago…”

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Mediapost-LogoJiWire Rebrands As NinthDecimal, Partners With TubeMogul To Support Mobile Video

Mediapost – June 9, 2014

“Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecimal”…

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Adotas-LogoJiWire Rebrands as NinthDecimal, Partners with TubeMogul on Audience Targeted Mobile Video Solution

Adotas – June 9, 2014

“JiWire announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success”…

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 Research & Insights

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.

CPG Research & Purchase Behaviors: Q3 2013 Mobile Audience Insights Report

Our Q3 report focuses on understanding how mobile has become a critical tool for CPG brands in the consumer path to purchase.

Retail Research & Purchase Behaviors: Q2 2013 Mobile Audience Insights Report

Our Q2 report focuses on understanding how mobile is transforming consumer behaviors with respect to the retail industries.


The Business of Location

Join NinthDecimal at the Place 2014 conference to learn how mobile-location targeting is changing the consumer experience

July 22, 2014

Register »

Why Top Marketers are Going "Mobile First"

Come hear NinthDecimal lead a panel of industry influencers speaking about
"Transforming Mobile Advertising to Deliver ROI"

July 29, 2014

8:00AM - 6:00PM CST

Register »

Silicon Valley Innovation Summit

& Global 250 Top Private Co. Awards Dinner

Meet the new captains of innovation
and join in discussions on top
trends and opportunities in digital media, entertainment, on-demand
& cloud computing.

July 29-30, 2014

Register »

IAB Mobile Road Show Austin:
Spotlight on Location Data

Learn tools, technologies and strategies to gain a deeper understanding of how to convert location data into marketing gains.

July 30, 2014

Register »

Marketing in an Always-On World

Brand marketers discuss the tremendous opportunities related to leveraging integrated & omni-channel marketing.

September 7-9, 2014

Register »

Videos & Webinars

LSA |14: Measuring Real World Results from Mobile Ads - NinthDecimal's Keith Kilpatrick joins the panel discussion

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, discusses big data and mobile advertising on The Cube Silicon Angle host John Furrier

Watch Now »


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013