Fortune – July 27, 2015
by Heather Clancy
“By the end of 2015, campaigns running on smartphones and tablets will account for almost 50% of digital marketing dollars. Google’s bullish commentary about its Q2 mobile business—respectable ad growth and accelerating video viewership on the go—wasn’t exactly a big surprise….”
Gartner Report – July 7, 2015
by Jim Hare
“Mobile geoconquesting is a marketing tactic using hypertargeted location-based mobile messages to direct consumers toward a specific business when physically near a competitor’s location. IT leaders supporting marketing in consumer industries should understand […]”
MediaPost – June 25, 2015
by Tyler Loechner
“…Centro has announced partnerships with data management platforms (DMPs) BlueKai (owned by Oracle) and NinthDecimal…”
VentureBeat – June 8, 2015
by Barry Levine
“Since mobile advertising began, marketers have wondered about its effectiveness. After all, it’s a small screen, you’re on the go, and, until recently, connections were often spotty and slow. A new report from San Francisco-based mobile intelligence firm NinthDecimal, released today, shows that mobile ads on smartphones and tablets are having a big effect — and its impact is growing…”
Research & Insights
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.