MediaPost Communications – January 22, 2015
by Chuck Martin
More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report.
Direct Marketing News – January 22, 2015
by Al Urbanski
A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014’s third quarter bought new packaged goods products after being served mobile ads.
GeoMarketing – January 22, 2015
by David Kaplan
The hardest thing asked of advertising is to inspire a consumer to try a new product, but NinthDecimal says that, in overwhelming numbers, in-app mobile ads are doing just that for consumer packaged goods brands.
GeoMarketing – December 12, 2014
For the reporters at GeoMarketing, “Black Friday” is practically a holiday in and of itself. So we were pleased when mobile programmatic platform NinthDecimal shared some of its insights from the year’s most important retail day – and how that activity has shaped the tone of the rest of the holiday shopping season.
Research & Insights
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.
Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.
Mobile & Emerging Media: What's Next?
Attend our Brand Innovators panel @ CES
January 5, 2015 @ 4:05pm PST
Las Vegas, NV
Mobile Media Summit San Francisco
Learn about issues in mobile
advertising, including data, location,
multiscreen, & programmatic.
January 27, 2015
San Francisco, CA
IAB Annual Leadership Meeting:
Content and the Kingmakers
Content and the Kingmakers
Learn how the evolution of content is
affecting both programming and marketing.
February 8-10, 2015
iMedia Brand Summit
Discover 2015 trends like omni-channel,
capabilities, & more.
February 22, 2015
Amelia Island, FL
South By South West
Join NinthDecimal & Mondalez
International for a full day event,
cocktail reception & VIP dinner.
March 13, 2015
LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing
Learn strategies SMBs can leverage the growth in mobile usage to drive leads.
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands
This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.
LSA |14: Measuring Real World
Results from Mobile Ads
NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.
“One of the most accurate audience segment and profiling data sets in the industry.”
Frost & Sullivan, 2013