NinthDecimal

Has Made the Inc. 5000 List

for the

2nd Consecutive Year

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NinthDecimal Webinar:

Debunking the Myths of Location-Based Measurement

October 5, 2016

Recorded Live on

Hosted by the MMA

LCI™ Platform Accelerates Growth
with Introduction of Cross-Device

Benchmark Data Reveals Cross-Device
Campaigns are 60% More Effective

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LCI™ TV: Closed-Loop TV
Planning & Measurement Solution

Conversion metrics to understand the
effectiveness of your TV ad spend

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Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

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Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

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Measure your mobile
ROI down to the
point of purchase

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Uncover insights to
understand your consumers’
new path-to-purchase

NinthDecimal

Has Made the Inc. 5000 List for the

2nd Consecutive Year

webinar-slider-bg

NinthDecimal Webinar:

Debunking the Myths of Location-Based Measurement

Recorded Live
October 5, 2016

Hosted by the MMA

LCI™ Platform Accelerates Growth with Introduction of Cross-Device

Benchmark Data Reveals Cross-Device Campaigns are 60% More Effective

LCI™ TV: Closed-Loop TV Planning & Measurement Solution

Conversion metrics to understand the effectiveness of your TV ad spend

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

slider-bg-ndblue_1500x400

Engage the most precise audiences built from the signals that matter

Measure your mobile ROI down to the point of purchase

Uncover insights to understand your consumers’ new path-to-purchase

The Leading Precise Audience Intelligence Platform

 In the News

NinthDecimal Helps Businesses Better Understand Their Customers

Mad Marketer – November 17, 2016
by

Marketers have a giant blind spot. They don’t understand how to leverage mobile, which is where customers spend most of their online time. […]

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Quiznos Cooks Up In-Store Traffic With Mobile Video

AdExchanger – September 15, 2016
by

Quiznos is working to connect the dots between digital ad exposures and store visitation. After emerging from bankruptcy in 2014, Quiznos reduced its brick-and-mortar presence. With fewer stores, each location had to work harder. So Quiznos changed its media mix to support its new retail footprint. […]

Read More

How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution

GeoMarketing – September 8, 2016
by David Kaplan

Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns […]

Read More

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise

Adweek – July 18, 2016
by

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand’s absence […]

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Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

Marketing Land – July 18, 2016
by

Location history and foot traffic data are increasingly being used for audience identification and offline attribution […]

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NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting

Beet.TV – June 16, 2016
by

If you want more precise television audience targeting, why stop at just addressable households, with their limited scale? With more than 1.5 trillion monthly consumer location data points, NinthDecimal says it can bring richer audience targeting not only to addressable but also to linear and programmatic TV […]

Read More

NinthDecimal Powers Offline Attribution with 155 Partnerships

Mobile Marketing – April 15, 2016
by

Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution […]

Read More

 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

Videos

ARF Interview at Cannes 2016

David Staas, President of NinthDecimal is interviewed by Gayle Fuguitt, CEO of The Advertising Research Foundation at Cannes

LSA |14: Measuring Real World Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging online and offline.

BigDataSV 2014 Interview

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Webinars

Webinar: Debunking the Myths of Location-Based Measurement

This webinar, hosted by the MMA, sets the record straight. Watch our presentation on debunking the most common “myths” in the industry.

IAB Webinar Series: Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences & GeoFencing

Learn innovative strategies SMBs can leverage to fuel growth in mobile usage and drive leads