Research reveals mobile’s
transformative role throughout
the CPG path-to-purchase

CPG Mobile Audience Insights Report provides marketers
new data to better engage today’s mobile consumer


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

13 Tech Leaders Share Their Monday Morning Ritual

Inc. – February 16, 2015
by John Brandon

NinthDecimal CEO Michael Fordyce, among others, shares his Monday morning rituals to kick-off the week.

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Infographic: Automobile Advertisers Top Programmatic Use

Mobile Marketing Magazine – February 10, 2015
by Tim Maytom

Automobile advertising made up 49 per cent of programmatic impressions bought in 2014, a report by mobile audience intelligence firm NinthDecimal has revealed, making car manufacturers the clear early adopters of this ad technology.

Read More ❯

Let’s Get Physical: NinthDecimal Bridges Virtual & Physical Worlds

BIA Kelsey – January 30, 2015
by Rick Ducey

NinthDecimal derives its name from its key differentiator, a people centric lat/long precision down to four feet. Tile centric lat/long solutions often resolve geographic locations down to perhaps 100 meter tiles or grids.

Read More ❯

Improving Digital Advertising – the NinthDecimal Approach

Frost & Sullivan – January 27, 2015
by Vikrant Gandhi

Frost & Sullivan analyst Vikrant Gandhi shares how NinthDecimal is solving the measurement challenge in our cross-channel marketing world.

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Mobile Moves in On Grocery Shopping

MediaPost Communications – January 22, 2015
by Chuck Martin

More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report.

Read More ❯

 Research & Insights

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.


iMedia Brand Summit

Discover 2015 trends like omni-channel,
programmatic, measurement
capabilities, & more.

February 22, 2015
Amelia Island, FL

Brand Innovators at SxSW

Join us and Dairy Queen
at the Brand Innovator’s
panel at the conference.

March 13, 2015
Austin, TX

Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

iab thumb-video
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Watch Now »


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013