VentureBeat – March 30, 2015
by Barry Levine
“The next time you decide to walk into a real store, zillions of digital bits are working overtime to figure out why. The newest system undertaking that task, being announced today, is something with the soporific name of the Location Conversion Index (LCI)…”
Street Fight – March 30, 2015
by Liz Taurasi
“A partnership announced this morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients…”
Marketing Land – March 30, 2015
by Greg Sterling
“Consumer location data being used for measurement and media planning. Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry…”
Research & Insights
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.
Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.
LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing
Learn strategies SMBs can leverage the growth in mobile usage to drive leads.
LSA |14: Measuring Real World
Results from Mobile Ads
NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.
“One of the most accurate audience segment and profiling data sets in the industry.”
Frost & Sullivan, 2013