Has Made the Inc. 5000 List

for the

2nd Consecutive Year

Read more


Doors Closing Means Big Window of
Opportunity Opening for Competitors

Physical world data reveals 39% foot traffic decline
and exactly where and when competitors can win

LCI™ Platform Accelerates Growth
with Introduction of Cross-Device

Benchmark Data Reveals Cross-Device
Campaigns are 60% More Effective


LCI™ TV: Closed-Loop TV
Planning & Measurement Solution

Conversion metrics to understand the
effectiveness of your TV ad spend


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 In the News

How Pokemon Go reveals new location data opportunities for businesses

The Business Journals – August 18, 2016

The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising industry experts by drawing more active users than some of the most well-known apps of the past several years, including Twitter and Tinder […]

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Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise

Adweek – July 18, 2016

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand’s absence […]

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Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

Marketing Land – July 18, 2016

Location history and foot traffic data are increasingly being used for audience identification and offline attribution […]

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NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting

Beet.TV – June 16, 2016

If you want more precise television audience targeting, why stop at just addressable households, with their limited scale? With more than 1.5 trillion monthly consumer location data points, NinthDecimal says it can bring richer audience targeting not only to addressable but also to linear and programmatic TV […]

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NinthDecimal Powers Offline Attribution with 155 Partnerships

Mobile Marketing – April 15, 2016

Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution […]

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Data: Cross-Device Campaigns 60 Percent Better Than PC-Only for Offline Conversions

Marketing Land – April 15, 2016

NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media […]

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 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.


NG Digital Marketing Summit

Engage, Influence & Utilize Digital
as the Key to the Connected Journey

August 29 - 31, 2016
Rancho Bernardo Inn
San Diego, CA

Learn More

iMedia Brand Summit
How to Evolve with Today's Consumer

Addressing the changing consumer
behaviors, attitudes and habits

September 11 - 14, 2016
Loews Coronado Bay Resort
Coronado, CA

Learn More

Place Conference 2016

A unique one-day event on
cross-platform proximity
marketing and much more

September 21, 2016
University of Chicago’s Gleacher Center
Chicago, IL

Learn More

iMedia Breakthrough Summit 2016

The Future of Content
Publishing, & Media Buying

October 23 - 26, 2016
Bacara Resort & Spa
Santa Barbara, CA

Learn More

BrandCollective 2016

Invite-only summit that brings
together top brand executives from
the world’s most successful companies

October 27 - 28, 2016
Lodge at Sonoma
Sonoma, CA

Learn More

iMedia Agency Summit
Forging Partnerships that Matter

How agencies refine and redefine their
value proposition in order to remain relevant

December 4 - 7, 2016
JW Marriott Camelback Inn
Scottsdale, AZ

Learn More

Videos & Webinars

iab thumb-video
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Watch Now


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan