Research reveals new
opportunities for retailers to
influence mobile shoppers

Our Q2 Mobile Audience Insights Report identifies
how retailers can engage consumers on their
smartphone throughout their path-to-purchase


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

CFO Moves – week ending October 24, 2014

CFOMoves.com – October 27, 2014

“NinthDecimal announced Jeff Stephens has joined the company as chief financial officer. Stephens joins NinthDecimal following his role as as CFO at inPowered. His previous experience includes working as the senior vice president, finance and administration, at QuinStreet. He also served as CFO for hi5 Networks…”

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People on the Move

Silicon Valley Business Journal – October 24, 2014

“At NinthDecimal, Stephens will be responsible for finance, accounting and human resources as the company enters a new phase of growth as the leader in mobile audience intelligence…”

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Mobile Now Plays a Vital Role in Online and In-Store Purchases

Mobile Marketing Watch – October 23, 2014

“For companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential. In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 Mobile Audience Insights report, revealing consumers’ mobile shopping behaviors within the retail industry…”

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Mobile Ads and Circulars Prove Particularly Effective for Retail

FierceMobileRetail – October 21, 2014

“It may be time for retailers to start thinking about chucking the print circulars and begin focusing more on mobile promotions. FierceMobileRetail quotes stats on mobile shopping and ad engagement behaviors from NinthDecimal’s Q2 2014 Mobile Audience Insights report…”

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Most consumers research products on mobile devices before going to the store

FierceMobileIT – September 29, 2014

“A full 81 percent of consumers research products using their mobile devices prior to going to the store, according to research from NinthDecimal…”

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Mobile Affects Purchases Way Before the Store

eMarketer – September 29, 2014

“Thanks to mobile devices, consumers now start researching retail products way before they step into a store to buy, according to a June 2014 study by Ninth Decimal…”

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72 Percent of Shoppers Research Purchases on a Smartphone

Mobile Marketing Magazine – September 23, 2014

“Alex Spencer of Mobile Marketing Magazine lists several statistics from NinthDecimal’s Q2 Mobile Audience Insights Report, highlighting that 72 percent of shoppers research items on a smartphone….”

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Neustar Partners with Mobile Media Leaders to Improve Marketers’ Reach Across More Channels and Devices

Neustar – September 23, 2014

“Neustar, a real-time provider of information services and analytics, today announced three new partnerships with mobile media leaders… …allow marketers to more accurately reach consumers across smartphones and tablets…”

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Study: Most Shoppers Engage Via Mobile Before Hitting Stores

BizReport – September 18, 2014

“For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information…”

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Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads

Marketing Land – September 18, 2014

“Findings suggest optimal times to target mobile shoppers. Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and…”

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Adweek-LogoToyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

AdWeek – September 7, 2014

“The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts…”

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 Research & Insights

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.

CPG Research & Purchase Behaviors: Q3 2013 Mobile Audience Insights Report

Our Q3 report focuses on understanding how mobile has become a critical tool for CPG brands in the consumer path to purchase.

Retail Research & Purchase Behaviors: Q2 2013 Mobile Audience Insights Report

Our Q2 report focuses on understanding how mobile is transforming consumer behaviors with respect to the retail industries.


Enabling SMBs to Drive Local Leads via
Mobile Audiences and GeoFencing

Join us for this webinar to learn
how SMBs can leverage the growth
in mobile usage to drive leads.

Thursday, November 13, 2014
2:00 - 3:00 pm PST

Register Now »

2014 iMedia Agency Summit:
The Agency Redefined

Discuss the latest tools and strategies
for agencies to find the right balance
between experience and experimentation.

December 7-10, 2014
Bonita Springs, FL

Register Now »

Videos & Webinars

LSA |14: Measuring Real World Results from Mobile Ads - NinthDecimal's Keith Kilpatrick joins the panel discussion

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013