Research reveals new
opportunities for retailers to
influence mobile shoppers

Our Q2 Mobile Audience Insights Report identifies
how retailers can engage consumers on their
smartphone throughout their path-to-purchase


Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives


Engage the most precise
audiences built from the
signals that matter




CRM Data


Measure your mobile
ROI down to the
point of purchase


Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

Study: Most Shoppers Engage Via Mobile Before Hitting Stores

BizReport – September 18, 2014

“For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information…”

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Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads

Marketing Land – September 18, 2014

“Findings suggest optimal times to target mobile shoppers. Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and…”

Read More ➤

Trend Reversal: Smartphones Trump Tablets, Shopping Research Shows

GeoMarketing – September 17, 2014

“Retailers that emphasized tablet-based ads to connect with consumers in a shopping mindset might want to shift their focus to smartphones…”

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Adweek-LogoToyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

AdWeek – September 7, 2014

“The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts…”

Read More ➤

NinthDecimal Launches Mobile Programmatic Offering For Audience Targeting

MediaPost – August 6, 2014

“NinthDecimal, a mobile ad platform, has entered the programmatic marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution…”

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 Research & Insights

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.

CPG Research & Purchase Behaviors: Q3 2013 Mobile Audience Insights Report

Our Q3 report focuses on understanding how mobile has become a critical tool for CPG brands in the consumer path to purchase.

Retail Research & Purchase Behaviors: Q2 2013 Mobile Audience Insights Report

Our Q2 report focuses on understanding how mobile is transforming consumer behaviors with respect to the retail industries.


Mobile Media Summit at AdWeek

Join us at Mobile Media Summit’s AdWeek event for our Unlocking Mobile Audiences panel!

September 29, 2014

Learn More »

Mobile Marketing Association
SM2 Innovation Summit at AdWeek

Join NinthDecimal and Neustar to learn what technologies and data solutions can be applied to help marketers be more effective in
a multi-screen world.

October 1, 2014

Learn More »

Brand Innovators 2014
Content Marketing Series

Learn more about how content marketing can drive your sales.
Enroll now for Brand Innovators Content Marketing!

October 7, 2014

Learn More »

Brand Innovators 2014
Content Marketing Series

If you’ll be at Dreamforce this year, stop by and say hi to us - and stay tuned for a surprise partnership announcement!

October 13-16, 2014

Learn More »

Videos & Webinars

LSA |14: Measuring Real World Results from Mobile Ads - NinthDecimal's Keith Kilpatrick joins the panel discussion

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier


“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013