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Research reveals how
mobile continues to transform
consumers' path to purchase

Mobile Audience Insights Report identifies increasing
mobile ad effectiveness in driving in-store foot traffic

80% increase

in-store visits on the
1st day a mobile ad
was viewed

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Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

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Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

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Measure your mobile
ROI down to the
point of purchase

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Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering

MediaPost – June 25, 2015
by Tyler Loechner

“…Centro has announced partnerships with data management platforms (DMPs) BlueKai (owned by Oracle) and NinthDecimal…”

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Mobile Ads Send Store Visits Up 80% on First Day

Direct Marketing News – June 8, 2015
by Al Urbanski

“Alongside clearance sales, free giveaways, and celebrity appearances, mobile ads might be assuming a place in the pantheon of top traffic-builders at retail…”

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A Five-Mile Radius Is All It Takes For Effective Mobile Ads For Retail, CPG

GeoMarketing – June 8, 2015
by David Kaplan

“Consumers are increasingly “mobile-first” when it comes to making offline purchasing decisions, as a NinthDecimal industry report found shoppers were twice as likely to research new products and brands on a mobile device last year versus 2013…”

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Mobile Ads Boost Physical Store Visits by 80 Percent in First Day of Viewing

VentureBeat – June 8, 2015
by Barry Levine

“Since mobile advertising began, marketers have wondered about its effectiveness. After all, it’s a small screen, you’re on the go, and, until recently, connections were often spotty and slow. A new report from San Francisco-based mobile intelligence firm NinthDecimal, released today, shows that mobile ads on smartphones and tablets are having a big effect — and its impact is growing…”

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 Research & Insights

Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report

Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

Events

Cannes Lions International
Creativity Festival

Join us for seven days
of networking, celebration,
inspiration and learning.

June 21-27, 2015
Cannes, France

Learn More

Brand Innovators: Mega Trends

Major trends transforming the
marketing and media industries today.

July 13-17, 2015
San Francisco, CA

Learn More

ZenithOptimedia
Mobile Day

Learn about our new
omni-channel partnership
with Zenith Optimedia.

July 14 2015

Learn More

Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

Testimonials

“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013