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Research reveals mobile’s
transformative role throughout
the CPG path-to-purchase

CPG Mobile Audience Insights Report provides marketers
new data to better engage today’s mobile consumer

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Empowering marketers with the
most comprehensive understanding
of consumers by connecting
their digital & physical lives

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Engage the most precise
audiences built from the
signals that matter

Purchases

Locations

Content

CRM Data

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Measure your mobile
ROI down to the
point of purchase

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Uncover insights to
understand your consumers’
new path-to-purchase

The Leading Precise Audience Intelligence Platform

 Media Buzz

70 Percent of Consumers Swayed by Mobile Ads in 2014

Mobile Marketing Watch – January 23, 2015
by Tim Maytom

70 percent of consumers tried a new product or brand after seeing a mobile ad in 2014, a 49 percent increase over 2013. The statistic comes from a new report by mobile audience intelligence firm NinthDecimal into consumer packaged goods (CPG) and how mobile marketing influences shoppers’ paths-to-purchase.

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Mobile Moves in On Grocery Shopping

MediaPost Communications – January 22, 2015
by Chuck Martin

More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study, according to NinthDecimal’s Mobile Audience Insights Report.

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70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Direct Marketing News – January 22, 2015
by Al Urbanski

A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014’s third quarter bought new packaged goods products after being served mobile ads.

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geomarketing2_108pxMobile CPG Ads Appear Effective In Driving New In-Store Purchases

GeoMarketing – January 22, 2015
by David Kaplan

The hardest thing asked of advertising is to inspire a consumer to try a new product, but NinthDecimal says that, in overwhelming numbers, in-app mobile ads are doing just that for consumer packaged goods brands.

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 Research & Insights

Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report

Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.

Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report

Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.

QSR & Casual Dining Research: Q4 2013 Mobile Audience Insights Report

Our Q4 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors specifically for QSR (quick service restaurants) & Casual Dining establishments.

Events

International Consumer
Electronics Show

Mobile & Emerging Media: What's Next?
Attend our Brand Innovators panel @ CES

January 5, 2015 @ 4:05pm PST
Las Vegas, NV

Mobile Media Summit San Francisco

Learn about issues in mobile
advertising, including data, location,
multiscreen, & programmatic.

January 27, 2015
San Francisco, CA

IAB Annual Leadership Meeting:
Content and the Kingmakers

Learn how the evolution of content is
affecting both programming and marketing.

February 8-10, 2015
Phoenix, AZ

iMedia Brand Summit

Discover 2015 trends like omni-channel,
programmatic, measurement
capabilities, & more.

February 22, 2015
Amelia Island, FL

South By South West

Join NinthDecimal & Mondalez
International for a full day event,
cocktail reception & VIP dinner.

March 13, 2015
Austin, TX

Videos & Webinars

LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Learn strategies SMBs can leverage the growth in mobile usage to drive leads.

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IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands

This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.

LSA |14: Measuring Real World
Results from Mobile Ads

NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.

BigDataSV 2014

NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier

Watch Now »

Testimonials

“One of the most accurate audience segment and profiling data sets in the industry.”

Frost & Sullivan, 2013